Highgate

Revenue Operations

• Establish hotel pricing levels in all segments
• Responsible for the daily room inventory management process and daily pricing process
• Monitor competitor rates, positioning, strategies and data
• Analyze local events and activities and project the effect of opportunities they create
• Prepare annual Rooms revenue budget
• Develop and maintain a close relationship with the market manager of Third Party Intermediaries

Revenue Manager

• Establish hotel pricing levels in all segments and manage daily pricing processes
• Responsible for the daily room inventory management process
• Monitor competitor rates, positioning, strategies and local market dynamics and present action plans
• Monitor and communicate occupancy fluctuations to operational departments to manage staffing and efficiency
• Analyze local events and activities and project their revenue impact
• Understand macro and micro-economic variables affecting supply and demand and create accurate room revenue forecasts
• Perform unconstrained demand analysis to determine optimal business mix
• Prepare all short and long term forecasts including Weekly, 30/60/90, In-month, and Full year forecasts
• Oversee evaluation of contracted business (group, wholesale, corporate negotiated) and enable high-speed response while maximizing profits
• Maintain and manage software programs contributing to rooms revenue management (CRS, RMS, PMS, Sales & Catering)
• Monitor RevPAR index on STR report and provide weekly and monthly performance analysis
• Prepare annual Rooms revenue budget and present quarterly presentations to ownership
• Chair weekly Revenue Strategy meetings to formulate and disseminate strategies and tactics
• Ensure distribution channels have correct content and pricing and maintain relationships with Third Party Intermediaries
• Develop relationships with market revenue managers and Directors of Revenue and coordinate market/network activities
• Coordinate survey activities involving marketing and service opportunities to enhance revenue potential
• Actively develop subordinates through training, mentoring, and industry event participation
• Manage Internet Marketing such as pay per click campaigns, e-mail blasts, GDS advertising
• Establish and communicate sales strategy for day, week, month and rolling 12 months and update calendars for sales team
• Analyze prior night successes, overselling decisions and address opportunities in HHBR morning meeting
• Place test calls to Central Reservation Office and property to ensure rate accuracy and selling approach
• Manage and communicate group cut off dates, run group rooms control log (GRC), and verify pick up reports
• Update the Daily Market Segment Analysis (DMSA) and ensure accuracy from the daily Flash Report
• Complete all required month end reports with detailed analysis and create action plans as necessary
• Review Hotelligence reports for trends, booking windows, sources of business and competitor rate comparisons