Paid Media Specialist

HigherVisibility

Paid Media Specialist responsible for executing and optimizing paid media campaigns at HigherVisibility. Building and managing Google Ads and Meta Ads for clients in a remote setup.

Posted 4/16/2026full-timeRemote • Tennessee • 🇺🇸 United StatesJunior💰 $38,000 - $50,000 per yearWebsite

About the role

Key responsibilities & impact

The Paid Media Specialist builds, launches, and manages paid media campaigns across Google Ads and Meta Ads according to established agency best practices and SOPs.
They execute routine optimizations, including keyword expansion, negative keyword management, bid adjustments, and ad copy testing.
Monitoring daily performance and budget pacing across a high volume of assigned accounts is critical to ensure targets are met.
They troubleshoot basic underperforming campaigns and implement corrective actions based on data analysis.
They generate accurate and timely performance reports for assigned clients using internal tools.
This specialist analyzes campaign data to identify basic trends and provide actionable insights for performance improvement.
They also ensure conversion tracking and pixels are functioning correctly, escalating complex technical issues to senior team members or the Analytics team.
The specialist actively participates in 1:1 meetings, team training, and mentorship sessions to develop technical skills and strategic knowledge.
They maintain up-to-date certifications for Google Ads and Meta Ads and stay informed on platform updates, industry trends, and new features.

Requirements

What you’ll need

1-3 years of hands-on paid media management experience, preferably in an agency environment.
Experience managing multiple accounts simultaneously is required.
A solid foundational knowledge of Google Ads (Search, Display) and Meta Ads Manager is essential.
Familiarity with Google Analytics 4 and basic conversion tracking principles is required.
Proficiency in Excel/Google Sheets for basic data manipulation and reporting is also necessary.

Benefits

Comp & perks

Flexible PTO
Employee-First Culture
Fully Remote
Work From Home Stipend
Medical, Vision, and Dental
401K Matching
Life Insurance
Incredible Company Comradery
And So Much More!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media managementkeyword expansionnegative keyword managementbid adjustmentsad copy testingdata analysisconversion trackingGoogle AdsMeta AdsExcel

Soft Skills

troubleshootingperformance monitoringdata reportingactionable insightsteam collaborationmentorshipcommunication

Certifications

Google Ads certificationMeta Ads certification