HigherVisibility

Paid Media Specialist

HigherVisibility

full-time

Posted on:

Location Type: Remote

Location: Tennessee • United States

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Salary

💰 $38,000 - $50,000 per year

Job Level

Junior

About the role

  • The Paid Media Specialist builds, launches, and manages paid media campaigns across Google Ads and Meta Ads according to established agency best practices and SOPs.
  • They execute routine optimizations, including keyword expansion, negative keyword management, bid adjustments, and ad copy testing.
  • Monitoring daily performance and budget pacing across a high volume of assigned accounts is critical to ensure targets are met.
  • They troubleshoot basic underperforming campaigns and implement corrective actions based on data analysis.
  • They generate accurate and timely performance reports for assigned clients using internal tools.
  • This specialist analyzes campaign data to identify basic trends and provide actionable insights for performance improvement.
  • They also ensure conversion tracking and pixels are functioning correctly, escalating complex technical issues to senior team members or the Analytics team.
  • The specialist actively participates in 1:1 meetings, team training, and mentorship sessions to develop technical skills and strategic knowledge.
  • They maintain up-to-date certifications for Google Ads and Meta Ads and stay informed on platform updates, industry trends, and new features.

Requirements

  • 1-3 years of hands-on paid media management experience, preferably in an agency environment.
  • Experience managing multiple accounts simultaneously is required.
  • A solid foundational knowledge of Google Ads (Search, Display) and Meta Ads Manager is essential.
  • Familiarity with Google Analytics 4 and basic conversion tracking principles is required.
  • Proficiency in Excel/Google Sheets for basic data manipulation and reporting is also necessary.
Benefits
  • Flexible PTO
  • Employee-First Culture
  • Fully Remote
  • Work From Home Stipend
  • Medical, Vision, and Dental
  • 401K Matching
  • Life Insurance
  • Incredible Company Comradery
  • And So Much More!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media managementkeyword expansionnegative keyword managementbid adjustmentsad copy testingdata analysisconversion trackingGoogle AdsMeta AdsExcel
Soft Skills
troubleshootingperformance monitoringdata reportingactionable insightsteam collaborationmentorshipcommunication
Certifications
Google Ads certificationMeta Ads certification