HigherVisibility

Performance Marketing

• The Sr. Paid Media Specialist directly manages a high-volume portfolio of paid media accounts
• They build, launch, and optimize campaigns across Google Ads, Meta Ads, and other relevant platforms
• Conduct regular account audits to identify optimization opportunities
• Develop and execute comprehensive account strategies for new client onboarding and significant account expansions
• Monitor budget pacing and allocation across the assigned portfolio
• Provide guidance on campaign builds, optimization strategies, and troubleshooting
• Contribute to the development and refinement of standardized workflows, optimization checklists, and campaign build guides

Senior Paid Media Specialist

• The Paid Media Specialist builds, launches, and manages paid media campaigns across Google Ads and Meta Ads according to established agency best practices and SOPs.
• They execute routine optimizations, including keyword expansion, negative keyword management, bid adjustments, and ad copy testing.
• Monitoring daily performance and budget pacing across a high volume of assigned accounts is critical to ensure targets are met.
• They troubleshoot basic underperforming campaigns and implement corrective actions based on data analysis.
• This role involves generating accurate and timely performance reports for assigned clients using internal tools.
• The specialist analyzes campaign data to identify basic trends and provide actionable insights for performance improvement.
• They also ensure conversion tracking and pixels are functioning correctly, escalating complex technical issues to senior team members or the Analytics team.
• The specialist actively participates in 1:1 meetings, team training, and mentorship sessions to develop technical skills and strategic knowledge.