HigherVisibility

Performance Marketing

• Focus on planning and executing Pay-per-click (PPC) and Paid Social campaigns across major platforms today (Google, Meta & Bing Ads) and tomorrow (LinkedIn, Amazon, etc.)
• Execute paid campaigns on Google, Facebook / Meta, and Bing, and analyze data to optimize campaigns to stay on target.
• Maintain ongoing, proactive, and consistent communications with BSM (Business Success Manager / Account Managers) and clients on account progress, performance, and problem resolution
• Assist with new business processes for the PPC and Paid Social program
• Leverage Paid Media Management Platforms to maximize the efficiency and effectiveness of Paid Media accounts
• Actively test and analyze paid search ad copy to achieve maximum ROI
• Execute and analyze monthly paid search business metrics, budgets, and reports
• Research and evaluate paid search marketing efforts and identify new search opportunities
• Track paid search best practices, bid management systems, keyword developments, and industry trends
• Oversee Google/Bing, social media budgets, pacing, and monthly spend reconciliation for all assigned accounts.
• Manage a large group of clients' Paid Media accounts
• Create client-facing reports that show the success of the plan and campaign stewardship as part of the Quarterly Business Review (QBR) process
• Analyze measurement studies and attribution to identify strategic opportunities while demonstrating a willingness to bring new ideas, approaches, and tests to the client through Business Success Manager (BSM).
• Stay abreast of relevant PPC trends and recommend strategies that meet client’s business goals.

Senior Paid Media Specialist

Customer Success Manager

• Serve as Senior Brand Success Manager managing client accounts and ensuring objectives are met
• Act as liaison between customers and cross-functional internal teams to ensure timely and successful delivery of solutions
• Lead and direct the work of others to support client objectives
• Facilitate communication between the company, the client, and the leaders
• Manage contract creation, onboarding of services, and internal team workflows with Brand Success Managers and other teams
• Attend in-person meetings, conventions, and events as needed (typically 2-3 times per year)
• Lead day-to-day client communication and initiatives including business building, strategy, media, and creative projects
• Build rapport and credibility to foster strong client and partner agency relationships
• Influence development of highest quality work within execution teams (SEO, PPC, IT/Analytics, and others)
• Research and understand the brand, monitor competitors, and identify implications that add value proactively
• Understand clients' long-term and short-term goals and lead the team to stay focused on them
• Develop meeting agendas, take accurate notes, and disseminate information to internal teams
• Build and present client decks including QBRs, yearly reviews, and competitive reviews
• Assist in developing thorough Scopes of Work and detailed timelines
• Manage all client deliverables, deadlines, budgets, and reporting accuracy
• Manage Brand Success Managers/Specialists assigned within partnerships
• Ensure quality work from all team members and concurrently manage multiple accounts and priorities
• Perform other related duties as assigned