
Partner Marketing Manager
Higharc
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Develop and execute joint go-to-market plans with strategic, tech, reseller, and referral partners to expand market reach and drive qualified pipeline.
- Serve as the primary marketing liaison for key partner accounts, aligning on goals, timelines, and deliverables across every initiative.
- Own partner event strategy from virtual activations to Tier 1 conferences, ensuring execution that maximizes awareness and ROI.
- Create joint content — case studies, solution briefs, blogs, and white papers — that articulates combined value propositions for partner audiences.
- Build partner-facing assets, toolkits, and enablement resources in collaboration with sales, product, and creative teams.
- Track and report partner-sourced and influenced pipeline, building visibility and accountability across the go-to-market org.
- Maintain a consistent communication cadence with partners on product updates, marketing activities, and time-sensitive joint initiatives.
Requirements
- Demonstrated experience in the residential construction industry, including familiarity with the builder/contractor ecosystem and supply chain.
- A proven track record developing and executing co-marketing programs that drive measurable results.
- Strong project management skills with the ability to manage multiple partner relationships and campaigns simultaneously.
- Excellent written and verbal communication skills, including the ability to present to internal and external audiences.
Benefits
- comprehensive medical, dental, and vision coverage
- unlimited PTO
- meaningful maternity/paternity leave to all U.S based employees that are full-time
- stipend to create the ideal home office
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
go-to-market strategyco-marketing programscontent creationevent strategypipeline trackingpartner enablementproject management
Soft Skills
communicationcollaborationpresentation skillsrelationship management