High Tide Inc.

Email Marketing Specialist – Brazil

High Tide Inc.

contract

Posted on:

Location Type: Remote

Location: Remote • 🇧🇷 Brazil

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Job Level

Mid-LevelSenior

About the role

  • Lead the creation and execution of email marketing campaigns aimed at driving engagement, conversion, and retention across multiple brands.
  • Evaluate key email and SMS metrics (open rates, click-through rates, conversion rates) and use this data to optimize campaigns and improve performance.
  • Manage email lists by overseeing segmentation, hygiene, and weekly monitoring of list growth to ensure effective audience targeting.
  • Run A/B tests on subject lines, content, design, and customer segments to continuously improve engagement and conversions.
  • Write compelling email copy aligned with brand voice and campaign goals.
  • Provide feedback to email copywriters based on performance data, ensuring all email content aligns with brand tone, engages the audience, and supports overall campaign objectives.
  • Develop and optimize email flows such as welcome series, abandoned cart emails, and post-purchase campaigns to improve engagement and revenue generation.
  • Generate and share weekly performance reports on email campaigns. Provide actionable insights and recommend changes to optimize future campaigns.
  • Collaborate with teams across content, design, and paid media to ensure that email campaigns align with broader marketing objectives.
  • Stay updated on the latest email marketing trends, tools, and best practices, bringing fresh ideas to continually improve campaign strategies.

Requirements

  • Minimum of 5+ years of experience in email marketing, with a strong focus on campaign execution, A/B testing, list management, and performance analysis.
  • Experience with Klaviyo is required.
  • Proficiency in HTML and CSS, and a strong understanding of email design best practices.
  • Experience managing email lists, including segmentation, hygiene, and growth monitoring.
  • Strong analytical skills, with the ability to evaluate and optimize email performance.
  • Experience with email and SMS marketing metrics, and the ability to make data-driven decisions to improve campaigns.
  • Proven ability to write compelling email copy and provide feedback to copywriters based on performance data.
  • Ability to work efficiently under tight deadlines, managing multiple campaigns simultaneously.
  • Understanding of industry regulations, including CASL, CAN-SPAM, and GDPR compliance.
  • Familiarity with CRM platforms and workflow management tools.
Benefits
  • Resumes must be submitted in English
  • Work remotely from anywhere in Brazil while supporting global markets in North America and Europe

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingA/B testinglist managementperformance analysisHTMLCSSemail design best practicesdata-driven decision makingcopywritingemail flows
Soft skills
analytical skillstime managementcollaborationcommunicationfeedback provision