Senior Manager, Brand Marketing
High Liner Foods
full-time
Posted on:
Location Type: Hybrid
Location: Portsmouth • Illinois • New Hampshire • United States
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Job Level
About the role
- Lead the development and growth of the Sea Cuisine and C.Wirthy brands, driving share within US Retail
- Actively manage and demonstrate accountability for the assigned product portfolio and financial performance including topline growth and margin management
- Partner with demand planning, finance, sales, and supply chain to develop the forecast, optimize monthly, and manage operational issues for the franchise
- Own development of strategic brand plans and share-out with broader sales team and senior leadership
- Lead core innovation development and execution for the brand, comprehensive of cross-functional team management, commercialization, go-to-market strategy, sell-in materials and associated support plan
- Own marketing budget and planning of marketing activation, including agency briefing, development, execution and analysis of advertising and promotional activities to build awareness, attract buyers and grow sales; drive yearly improvement in ROI
- Conduct competitive analysis and maintain an external focus, monitoring the activities and developments of competing organizations; make recommendations based on findings
- Regularly review and analyze sales results (IRI, customer, internal research and financials) to management of current portfolio, as well as future business opportunities for the brand
- Present key updates and findings to senior leadership, sales and other functions
- Be a brand evangelist within the organization, offering support to the sales team and other cross-functional partners toward growing the portfolio.
Requirements
- 5+ years of progressive work experience in brand or product marketing
- MBA preferred; Bachelor’s degree in related field required (business administration, marketing, advertising, psychology, communications, economics, statistics, etc.)
- Demonstrated success in consumer-centric brand strategies, including product launches and execution of sales and marketing/advertising activation
- Strong working knowledge of fundamental marketing constructs and frameworks that is evident through past accomplishments
- Experience with pricing, sales, ecommerce, search, social, trade, insights, research and development, category management, media, and other related functions is preferred
- Ability to work cross-functionally, build and maintain lasting relationships with corporate departments, key business partners, agencies, and customers
- Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
- Demonstrated ability to mine insights from large amounts of data, multiple data sources
- Excellent written and verbal communication skills
- A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
- High attention to detail and quality standards
- Proficiency in IRI, MS excel and MS PowerPoint
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
brand marketingproduct marketingconsumer-centric brand strategiesmarketing activationproject managementdata analysispricingcategory managementecommerceadvertising
Soft Skills
cross-functional collaborationrelationship buildingproject managementmulti-taskingtime managementcommunicationdiplomacynegotiationconflict resolutionattention to detail
Certifications
MBABachelor’s degree in business administrationBachelor’s degree in marketingBachelor’s degree in advertisingBachelor’s degree in psychologyBachelor’s degree in communicationsBachelor’s degree in economicsBachelor’s degree in statistics