Senior Public Relations Manager – Consumer, Influencer & Entertainment

Higgsfield AI

Senior PR Manager leading global consumer communications strategy at Higgsfield AI. Building excitement around products, cultivating relationships with creators and celebrities in the AI industry.

Posted 7/20/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesSenior💰 $180,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing global consumer PR strategies, leading media campaigns, and building strategic relationships within the technology and entertainment sectors. Proficient in storytelling, messaging, and managing communications for high-growth companies, particularly in the AI and creator economy.

Highest-signal resume keywords

Global Consumer PR StrategyMedia Campaign LeadershipInfluencer Relationship ManagementExecutive Communications SkillsAgency Management Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Public RelationsProduct Launch ManagementMedia Performance TrackingMessaging DevelopmentEvent Curation

Soft Skills

Exceptional StorytellingRelationship BuildingStrategic Thinking

Industry Keywords

Consumer TechnologyEntertainment MediaCreator EconomyAI CompaniesHigh-Growth Technology

About the role

Key responsibilities & impact

Develop and execute Higgsfield's global consumer PR strategy
Lead media campaigns surrounding product launches, milestones, partnerships, and brand moments
Position Higgsfield as the leading consumer AI platform through proactive storytelling
Secure top-tier coverage across technology, consumer, entertainment, and lifestyle media
Build strategic relationships with creators, influencers, celebrities, talent agencies, studios, labels, and entertainment partners
Identify cultural moments where Higgsfield can authentically participate
Support creator launches, exclusive collaborations, and high-profile partnerships
Develop VIP engagement strategies surrounding major product announcements
Curate in-person and virtual events to drive relationship building, social media, and earned media coverage
Shape messaging that resonates with creators, artists, filmmakers, brands, and consumers
Partner closely with Product Marketing to simplify complex AI innovations into compelling narratives
Build executive visibility opportunities alongside marketing campaigns
Own communications strategy for major product releases
Coordinate embargoes, media briefings, exclusive interviews, and launch events
Create launch playbooks that generate sustained media momentum
Manage external PR agencies globally
Build relationships with journalists across consumer technology, entertainment, creator economy, lifestyle, and culture
Track media performance and continuously optimize communications strategy

Requirements

What you’ll need

7-12 years of communications or public relations experience
Experience leading consumer communications for high-growth technology, entertainment, social media, gaming, creator economy, or AI companies
Deep relationships across consumer technology and entertainment media
Strong network within influencer, creator, Hollywood, music, sports, or digital talent ecosystems
Exceptional storytelling and messaging abilities
Experience leading global product launches
Comfortable operating in fast-moving startup environments
Strong executive communications skills
Agency management experience preferred.

Benefits

Comp & perks

Competitive and thoughtfully structured compensation package
Equity
Comprehensive benefits package to support professionally and personally