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Growth & Digital Performance Manager
HICXGrowth & Digital Performance Manager at HICX managing digital pipeline growth and performance marketing. Collaborating closely with Demand Generation and Product Marketing to optimise website and media performance.
About the role
Key responsibilities & impact- Own digital pipeline growth, paid media performance, and website conversion optimisation across HICX’s marketing function.
- Build and manage paid media campaigns across LinkedIn, Google, and relevant B2B channels.
- Manage budget allocation and campaign optimisation to improve lead quality and ROI.
- Run A/B testing across ad creative, messaging, targeting, and landing pages.
- Support content syndication campaigns and partner programmes.
- Monitor campaign performance and recommend improvements based on data.
- Own website conversion performance and demo conversion journeys.
- Identify opportunities to improve engagement, CTA performance, and lead capture.
- Build and optimise landing pages for campaigns and paid activity.
- Analyse user behaviour and funnel performance to improve conversion rates.
- Collaborate with Demand Generation and Product Marketing on campaign launches and messaging.
- Support always-on campaign execution across digital channels.
- Execute digital nurture and retargeting strategies to improve conversion performance.
- Track and report on campaign, website, and acquisition performance.
- Monitor key funnel metrics including traffic, leads, demos, and conversions.
- Provide actionable insights and optimisation recommendations.
Requirements
What you’ll need- 4+ years experience in digital marketing, growth marketing, or performance marketing
- Proven experience running paid campaigns across LinkedIn and Google Ads
- Strong understanding of conversion optimisation and digital funnel performance
- Experience building and optimising landing pages
- Experience working with marketing automation and CRM platforms
- Comfortable working with campaign analytics and reporting tools
- Strong analytical and problem-solving skills
- Excellent organisation and ability to manage multiple projects simultaneously
- Comfortable working independently in a fast-moving remote environment
- Experience in B2B SaaS or enterprise software marketing preferred
Benefits
Comp & perks- Work from anywhere within UK - we are a fully remote company.
- Private health insurance.
- Flexible PTO - We offer 25 days of paid holiday per year + England Bank Holidays.
- We celebrate special occasions with you - like your birthday! Additional PTO for all employees during their birthdays.
- Receive Competitive Pay - Our team makes sure to provide a highly competitive rate based on your skills and location.
- Work with a diverse, international team.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketinggrowth marketingperformance marketingpaid media campaignsconversion optimisationA/B testinglanding page optimisationcampaign analyticsreporting toolsB2B marketing
Soft Skills
analytical skillsproblem-solving skillsorganisationproject managementindependenceadaptabilitycollaborationcommunication