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About the role
Key responsibilities & impact- Own digital pipeline growth, paid media performance, and website conversion optimisation across HICX’s marketing function.
- Build and manage paid media campaigns across LinkedIn, Google, and relevant B2B channels.
- Manage budget allocation and campaign optimisation to improve lead quality and ROI.
- Run A/B testing across ad creative, messaging, targeting, and landing pages.
- Support content syndication campaigns and partner programmes.
- Monitor campaign performance and recommend improvements based on data.
- Own website conversion performance and demo conversion journeys.
- Identify opportunities to improve engagement, CTA performance, and lead capture.
- Build and optimise landing pages for campaigns and paid activity.
- Analyse user behaviour and funnel performance to improve conversion rates.
- Collaborate with Demand Generation and Product Marketing on campaign launches and messaging.
- Track and report on campaign, website, and acquisition performance.
Requirements
What you’ll need- 4+ years experience in digital marketing, growth marketing, or performance marketing
- Proven experience running paid campaigns across LinkedIn and Google Ads
- Strong understanding of conversion optimisation and digital funnel performance
- Experience building and optimising landing pages
- Experience working with marketing automation and CRM platforms
- Comfortable working with campaign analytics and reporting tools
- Strong analytical and problem-solving skills
- Excellent organisation and ability to manage multiple projects simultaneously
- Comfortable working independently in a fast-moving remote environment
- Experience in B2B SaaS or enterprise software marketing preferred
Benefits
Comp & perks- Work from anywhere in Bucharest, Romania - we are a fully remote company.
- Flexible PTO - We offer 25 days of paid holiday per year + 3 Public Holidays.
- We celebrate special occasions with you - like your birthday! Additional PTO for all employees during their birthdays.
- Receive Competitive Pay - Our team makes sure to provide a highly competitive rate based on your skills and location.
- Work with a diverse, international team.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketinggrowth marketingperformance marketingpaid media campaignsconversion optimisationA/B testinglanding page optimisationcampaign analyticsCRM platformsB2B marketing
Soft Skills
analytical skillsproblem-solving skillsorganisationproject managementindependenceadaptability