Senior Manager, Analytics – Marketing Insights

Hi-Altitude Brands

Senior analytics leader guiding marketing measurement for Hi-Altitude Brands’ direct-to-consumer supplement business. Owning attribution, experimentation, predictive modeling, and BI transformation.

Posted 8/22/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $125,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics, including MMM, MTA, and incrementality testing, with a strong focus on subscription and DTC unit economics. Proficient in statistical modeling and data-driven decision-making, capable of translating complex data into actionable insights for executive leadership.

Highest-signal resume keywords

MMM, MTA, And Incrementality TestingExpert SQL And Strong Python SkillsStatistical Modeling For Churn, LTV, And ProfitabilityExperience With Northbeam Or Similar PlatformsA/B Test Design And Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Statistical ModelingData AnalysisChurn ModelingLTV ModelingProfitability ModelingA/B TestingData TransformationData GovernanceETL ProcessesSubscription Economics

Soft Skills

Strong Communication SkillsIndependent WorkProject ManagementPrioritizationAnalytical Thinking

Tools & Technologies

NorthbeamPower BITriple WhaleRockerboxDomoSigmaLookerTableauHightouchBraze

Industry Keywords

DTC Channel PerformanceCross-Channel Halo EffectsCACROASCPAAOVData-Driven Decision-MakingBusiness IntelligenceAnalytics Subject-Matter ExpertHealth & Wellness

Tech Stack

Tools & technologies

AirflowETLPythonSQLTableau

About the role

Key responsibilities & impact

Own MMM, MTA, and incrementality testing across the marketing funnel.
Analyze DTC channel performance and cross-channel halo effects using Northbeam or similar platforms.
Evaluate channel efficiency and recommend marketing investment priorities.
Apply subscription and DTC economics to marketing decisions.
Support A/B test design and analysis across CRM and marketing channels.
Build and maintain executive dashboards across marketing and customer performance.
Translate complex, multi-source data into clear, actionable insights.
Partner with the CRO and marketing leadership on data-driven decision-making.
Build churn, LTV, profitability, and sensitivity models.
Develop models evaluating the long-term financial impact of tests and business decisions.
Use analysis and modeling to inform go/no-go recommendations.
Evaluate and help select the next BI/analytics platform, including AI-augmented capabilities.
Lead the transition from Power BI to the selected platform, including report migration and stakeholder adoption.
Map and document data sources, definitions, dependencies, and gaps.
Establish data quality, governance, and metric standards.
Manage data connections and ETL processes as needed.
Report to the Chief Retention Officer and serve as the analytics subject-matter expert.

Requirements

What you’ll need

7+ years in analytics, marketing analytics, or a related quantitative field.
Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, or related field.
Deep expertise in subscription and DTC unit economics, including CAC, ROAS, CPA, churn, LTV, and AOV.
Hands-on experience with MMM, MTA, and incrementality testing, including reconciling conflicting model outputs.
Experience with Northbeam, Triple Whale, Rockerbox, or similar attribution/analytics platforms.
Strong statistical modeling skills, including churn, LTV, and profitability modeling.
Expert SQL and strong Python skills for transformation, automation, and modeling.
Experience designing and interpreting A/B tests and causal inference.
Hands-on experience with Power BI or similar BI platforms and migrating to new technologies.
Proven ability to turn analysis into clear business recommendations and challenge assumptions when warranted.
Strong communication skills with experience presenting to CEO/COO-level audiences.
Ability to work independently, prioritize competing demands, and manage long-term projects.
Nice to have: Experience in a DTC + Amazon hybrid business, particularly measuring cross-channel halo effects.
Nice to have: Experience with subscription, health & wellness, or supplements.
Nice to have: Experience evaluating or migrating BI platforms such as Domo, Sigma, Looker, or Tableau.
Nice to have: Familiarity with AI-driven analytics and decisioning tools, including natural-language reporting, Hightouch, Braze, or similar.
Nice to have: Experience with dbt, Airflow, or similar data pipeline tools.
Nice to have: Prior experience managing or mentoring junior analysts.

Benefits

Comp & perks

Flexible time off + 9 annual company holidays
Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
100% company-paid base plan Medical, Dental, and Vision Insurance for employees
100% company-paid Life Insurance and Short-Term Disability Coverage
3% Employer contributions to 401(k) regardless of employee participation
Matching Charitable Contributions up to $2,500/year
$1,200/annual Work from Home (WFH) stipend
Employee Recognition and Rewards Program
Pet insurance
Employee Product Samples and Discounts
Professional Development Fund
Free Calm App Subscription