Senior Manager, Ecommerce – Subscription

Hi-Altitude Brands

Senior Ecommerce Manager owning CRO, pricing, and subscription retention for a direct-to-consumer supplement company. Improving conversion, AOV, churn, and subscriber lifetime value through testing.

Posted 8/12/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $110,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Conversion Rate Optimization (CRO), subscription retention strategies, and data-driven decision-making to enhance customer lifetime value and reduce churn. Proficient in managing testing roadmaps and collaborating cross-functionally to support marketing and product initiatives.

Highest-signal resume keywords

CRO Strategy DevelopmentSubscription Retention ManagementShopify Plus ExperienceTesting Tools ProficiencyData Interpretation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion Rate OptimizationSubscription ManagementStatistical AnalysisDunning ManagementPricing StrategyUpsell/Cross-Sell TestingChurn Reduction TacticsTest DesignEcommerce Metrics AnalysisGrowth Marketing

Soft Skills

Cross-Functional CollaborationJudgment in Decision-MakingProblem-SolvingAutonomous Work Style

Tools & Technologies

Shopify PlusReChargeConvertOptimizelyVWO

Industry Keywords

EcommerceDTC BrandsSubscription-Based ModelsCustomer Lifetime ValueMarketing Operations

About the role

Key responsibilities & impact

Own and execute the CRO and testing roadmap across front-end pages, landing pages, product pages, and blog content
Improve conversion rate, average order value, subscription adoption, and subscription churn metrics through testing
Own subscription retention, churn, and lifetime value initiatives in ReCharge
Test save tactics, manage dunning, reduce involuntary churn, and extend subscriber lifetime value
Partner with the Lifecycle Marketing Manager on personalized subscriber communications
Design and lead pricing tests to optimize margin and conversion
Own the AfterSell relationship
Manage upsell and cross-sell testing roadmap and execution
Monitor competing vendors and evaluate tooling changes
Support product launches and site-wide sales initiatives with marketing, creative, and operations
Partner with Acquisition on landing page tests to lower CAC and raise new-customer ROAS
Proactively identify site issues and improvement opportunities and drive them to resolution
Report to the Chief Retention Officer as an individual contributor

Requirements

What you’ll need

5-7 years of experience in ecommerce, subscription/retention, CRO, or growth marketing within DTC or subscription-based consumer brands
Hands-on experience with Shopify Plus, ReCharge, testing tools such as Convert, Optimizely, and VWO, and upsell/cross-sell tools
Track record of designing, running, and interpreting statistically sound CRO and upsell tests
Ability to avoid biased test design and defend interpretations of test data
Working knowledge of dunning management and voluntary and involuntary churn reduction tactics
Strong point of view on pricing strategy and margin optimization backed by test-driven reasoning
Familiarity with ecommerce and subscription tooling landscapes, including upsell, retention, and CRO platforms
Judgment to evaluate build-versus-buy or vendor-switch decisions
Comfort owning ambiguous, cross-functional work in a fast-moving, autonomous, fully remote environment

Benefits

Comp & perks

Flexible time off + 9 annual company holidays
Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
100% company-paid base plan Medical, Dental, and Vision Insurance for employees
100% company-paid Life Insurance and Short-Term Disability Coverage
3% Employer contributions to 401(k) regardless of employee participation! (Free money)
Matching Charitable Contributions up to $2,500/year
$1,200/annual Work from Home (WFH) stipend
Employee Recognition and Rewards Program
Pet insurance
Employee Product Samples and Discounts
Professional Development Fund
Free Calm App Subscription
Bonus eligibility