Director of Ecommerce, Subscription

Hi-Altitude Brands

Director owning conversion testing, subscription retention, pricing, and upsell strategy for Hi-Altitude Brands’ DTC supplement business. Improving customer lifetime value and ecommerce growth through data-driven experimentation.

Posted 8/12/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $125,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Conversion Rate Optimization (CRO), subscription retention strategies, and data-driven decision-making to enhance customer lifetime value. Proficient in managing testing roadmaps and vendor evaluations within the ecommerce landscape.

Highest-signal resume keywords

CRO Strategy DevelopmentSubscription Retention ManagementShopify Plus ExperienceStatistical Test DesignDunning Management Tactics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion Rate OptimizationData InterpretationAOV ImprovementPricing StrategyUpsell/Cross-Sell TestingStatistically Sound TestingVendor EvaluationTest DesignChurn ReductionLifecycle Marketing

Soft Skills

JudgmentCollaborationProblem-SolvingCommunicationAutonomy

Tools & Technologies

Shopify PlusReChargeConvertOptimizelyVWO

Industry Keywords

EcommerceDTC BrandsGrowth MarketingRetention StrategiesConsumer Brands

About the role

Key responsibilities & impact

Own the CRO and testing roadmap across front-end pages, landing pages, product pages, and blog content
Design, prioritize, and execute unbiased tests to improve conversion rate and AOV, interpret results, and translate data into action
Own subscription retention, churn, and LTV initiatives in ReCharge
Test save tactics, manage dunning, reduce involuntary churn, extend billing cycles, and grow subscriber lifetime value
Develop personalized subscriber communications with the Lifecycle Marketing Manager and remove subscribers from irrelevant communications
Design and lead pricing tests to optimize margin and conversion, with final authority on test design and rollout
Own the AfterSell relationship and manage upsell/cross-sell testing to increase upsell take-rates
Evaluate competing vendors and determine whether to evolve or switch tools
Support product launches and site-wide sales initiatives with marketing, creative, and operations
Partner with Acquisition to manage landing page tests aimed at lowering CAC and raising new customer ROAS
Proactively identify site issues and improvement opportunities and drive them to resolution

Requirements

What you’ll need

10+ years of experience in ecommerce, subscription/retention, CRO, or growth marketing within DTC subscription-based consumer brands
Hands-on experience with Shopify Plus, ReCharge, testing tools such as Convert, Optimizely, and VWO, and upsell/cross-sell tools
Track record of designing, running, and interpreting statistically sound CRO and upsell tests
Ability to avoid biased test design and defend interpretations of test data
Working knowledge of dunning management tactics for involuntary churn reduction
Strong point of view on pricing strategy and margin optimization backed by test-driven reasoning
Familiarity with ecommerce and subscription tooling landscapes, including upsell, retention, and CRO platforms
Judgment to evaluate build-versus-buy and vendor-switch decisions
Comfort owning ambiguous, cross-functional work in a fast-moving, autonomous, fully remote environment

Benefits

Comp & perks

Flexible time off + 9 annual company holidays
Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
100% company-paid base plan Medical, Dental, and Vision Insurance for employees
100% company-paid Life Insurance and Short-Term Disability Coverage
3% Employer contributions to 401(k) regardless of employee participation! (Free money)
Matching Charitable Contributions up to $2,500/year
$1,200/annual Work from Home (WFH) stipend
Employee Recognition and Rewards Program
Pet insurance
Employee Product Samples and Discounts
Professional Development Fund
Free Calm App Subscription
Bonus eligibility