Creative Director – Health & Wellness

Hi-Altitude Brands

Creative Director leading creative strategies for health and wellness brand Stonehenge Health. Ensuring brand consistency and performance across all marketing channels while fostering a creative team environment.

Posted 5/16/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $175,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Translate the CMO’s brand strategy and positioning into actionable creative direction across all channels
Set visual direction for brand, performance, and web environments
Balance brand-building (long-term equity) with performance-driven outcomes (immediate conversion)
Develop creative testing frameworks that drive measurable performance across paid, lifecycle, and on-site
Operate as the senior creative voice within the marketing organization
Own and maintain the Stonehenge Health brand identity across all customer-facing touchpoints
Develop and enforce style guides, visual standards, and brand guidelines
Ensure creative consistency across paid media, organic social, email, packaging, and website
Partner with the CCO on joint approval gates for brand-facing creative
Partner with the VP of Brand on visual direction for organic content and influencer creative
Oversee the Performance Design Manager and team in producing high-volume ad and lifecycle creative
Maintain testing cadence and iteration cycles informed by performance data
Ensure performance creative meets channel-specific KPIs while protecting brand consistency
Partner with the VP of Performance Marketing and the Director of Lifecycle on creative needs and feedback loops
Oversee the design team in producing landing pages, PDPs, site UX, and conversion-focused work
Partner with the Head of CRO on the on-site testing roadmap and design execution
Partner with the Head of Ecommerce on site merchandising and storefront design
Oversee the Creative Operations Manager in owning end-to-end pre and post production for photo and video assets
Build SLA frameworks and intake processes for creative requests across all channels
Manage creative team capacity against demand from brand, performance, and ecommerce
Scale internal video and post-production capacity to reduce reliance on external partners
Oversee the medical and expert advisory board program for content credibility, brand placements, and earned media opportunities
Lead a creative team of approximately 8-10 across brand, performance, web, and operations sub-functions
Direct reports span the Senior Creative Lead, Performance Design Manager, Creative Operations Manager, and design Independent Contributors (ICs) across Brand/Core and Web/E-commerce sub-teams
Hire and onboard additional creative team members as the function scales
Establish performance standards, KPIs, and development plans
Foster a culture of creative excellence, rigorous thinking, and high-output iteration
Report to the CMO and operate as the centralized creative authority across all channels
Partner with Copy Director, Director of Product Marketing, Consumer Insights Lead, VP of Brand, and Head of Content on the cross-functional work that drives creative performance
Partner with VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on creative supporting growth and conversion
Coordinate with CCO on joint approval of brand-facing creative

Requirements

What you’ll need

10+ years in creative leadership at DTC consumer brands, with 5+ years at Director or above
Built and led centralized creative teams of 8+ across multiple sub-functions (brand, performance, web)
Deep expertise in both brand-building and performance creative, with a portfolio that demonstrates both
Hands-on experience with performance creative across Meta, TikTok, Google, YouTube, native, and email/SMS
Strong understanding of testing and iteration cycles in DR and performance environments
Proven ability to ship high-volume creative output without sacrificing quality
Experience partnering with performance marketing, CRO, and ecommerce functions in high-velocity environment
Health, wellness, beauty, or consumables industry experience preferred
Fluent across the standard creative tooling stack (Adobe Creative Suite, Figma) and DTC platforms (Klaviyo, Shopify, or comparable)
Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred

Benefits

Comp & perks

Competitive salary:$175,000 - $200,000 (based on experience)
Fully remote position
Flexible time off + 9 annual company-paid holidays
Your Birthday is a paid vacation day (celebrate yourself!)
100% company-paid base plan Medical, Dental, and Vision Insurance for employees
100% company-paid Life Insurance and Short-Term Disability Coverage
Pet insurance
3% employer contributions to 401(k) - no match required
Matching charitable contributions up to $2,500/year
$1,200/annual Work From Home (WFH) stipend
Free monthly employee product samples and team discounts
Employee Referral Program
Professional development fund for employees (we love learning)
Employee recognition and rewards program
Calm app subscription
Fun company gatherings and a genuinely supportive team culture
A healthy respect for work/life balance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

creative directionbrand strategyperformance creativetesting frameworksstyle guidesvisual standardsKPI managementhigh-volume creative outputiteration cyclesUX design

Soft Skills

leadershipcollaborationcommunicationcreative excellencerigorous thinkingteam managementcapacity managementonboardingcross-functional partnershipculture building