Head of Content – Health & Wellness

Hi-Altitude Brands

Head of Content responsible for driving brand awareness through organic content for a health and wellness brand. Leading a remote team to produce platform-native digital content consistently.

Posted 5/14/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $176,000 - $197,000 per yearWebsite

About the role

Key responsibilities & impact

Translate the VP of Brand’s brand awareness strategy into an executable organic content roadmap across Instagram, TikTok, YouTube, Facebook, editorial, and community
Define and evolve the content pillar framework: Ingredient Authority, Customer Transformation, Health Education, Behind the Brand, and Trend Response
Connect organic content activity to business outcomes, including CAC reduction, branded search lift, direct traffic growth, and earned media value
Lead organic content workstreams for new product launches and brand initiatives
Own the organic content engine across Instagram, TikTok, YouTube, and Facebook with a target of 20-25 platform-native pieces per week at scale
Manage the Social Media Manager and Content Creator in producing platform-native video, static, and carousel content
Ensure content quality earns algorithmic reach through value, hook strength, and watch-through, not budget
Develop a trend response capability that lets the team move quickly on cultural moments while protecting brand voice
Build the editorial content strategy that positions Stonehenge Health as a trusted health and wellness authority
Own the blog editorial calendar end to end, including topic selection, brief development, writer assignment, edit cycles, and publish cadence
Develop ingredient storytelling and clinical narrative content that supports the brand’s clinically proven positioning
Build customer community and direct audience engagement programs that turn satisfied customers into brand advocates
Launch live, AMA, and Q&A programming that builds direct audience relationships and surfaces voice-of-customer insight
Develop a UGC collection, rights management, and amplification strategy in coordination with the Influencer Manager
Oversee the Brand Outreach Producer in running the iHUT (in-home user testing) and customer testimonial programs that generate authentic on-camera testimonials, video assets, and product feedback for marketing and product development
Build the in-house content studio capability and production workflows that support high-volume, fast-turn content cadence required by organic platforms
Reduce reliance on external production partners by scaling internal capacity for filming, editing, and post-production
Maintain the brand asset library, b-roll library, and content archive for reuse and repurposing
Partner with Product Development on iHUT recruitment criteria, study protocols, and FTC compliance for testimonial collection
Manage a content team of three: Brand Outreach Producer, Social Media Manager, and Content Creator, building to four to six people by the end of 2026
Foster a team culture focused on quality, creativity, platform-native thinking, and high-output iteration
Build content review and feedback processes that maintain quality while enabling speed and high publishing cadence, Cross-Functional Partnership
Partner with the Influencer Manager, Marketing Coordinator, Copy Director, Creative Director, Director of Product Marketing, and Consumer Insights Lead on the cross-functional work that drives organic content performance
Partner with the SEO and GEO Content Strategist on keyword research, search optimization, and Generative Engine Optimization inputs to editorial decisions

Requirements

What you’ll need

7-10+ years building organic content programs at DTC consumer brands in health, wellness, beauty, or consumables
Hands-on builder with a portfolio of platform-native content that earned organic reach and built an audience without paid distribution
Proven ability to scale a content team and drive high-volume, platform-native output across Instagram, TikTok, YouTube, and Facebook
Editorial leadership experience, including blog calendar ownership, long-form content strategy, and content production workflows
Community building experience across social platforms, with exposure to emerging platforms (Reddit, Discord, Substack) preferred
Strong understanding of FTC compliance for supplement, health, or wellness content
Experience partnering with creative, copy, and influencer functions in a high-velocity content environment
Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred
Hands-on content builder who can both produce content and elevate the work of others
Platform-native; understands algorithm dynamics, format conventions, and audience behavior across Instagram, TikTok, YouTube, and Facebook
Quality-obsessed; understands that authentic content building requires patience and a long-term investment thesis
Strong cross-functional collaborator who can partner effectively with brand, creative, copy, influencer, and SEO functions
Thrives in a fast-moving, remote-first environment with a lean leadership structure

Benefits

Comp & perks

Competitive base salary, $176,000-$197,000+ performance bonus
Flexible time off + 9 annual company holidays
Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
100% company-paid base plan Medical, Dental, and Vision Insurance for employees
100% company-paid Life Insurance and Short-Term Disability Coverage
3% Employer contributions to 401(k) regardless of employee participation! (Free money)
Matching charitable contributions up to $2,500/year
$1,200/annual Work from Home (WFH) stipend
Employee recognition and rewards program
Calm app subscription
Pet insurance
Free monthly employee product samples and team discounts
Employee Referral Program
Fully remote position
Professional development fund for employees (We love HI-ER Education)
And a collaborative, innovative work culture
High-impact role with visibility to executive leadership