Director of Content, Lifecycle Marketing

HHS, LLC

Director of Content & Lifecycle Marketing at HHS, focusing on tone of voice and engaging content across platforms. Responsible for team development and lifecycle strategies.

Posted 6/15/2026full-timeDripping Springs • Texas • 🇺🇸 United StatesLead💰 $70,000 per yearWebsite

About the role

Key responsibilities & impact

Own the organization's tone of voice and write across formats: website copy, long-form thought leadership, SEO content, ABM campaigns, and sales enablement pieces.
Lead executive messaging and thought leadership that builds authority and supports sales conversations.
Build content for account-based marketing, tailored to specific accounts and buyers.
Design and optimize nurture programs, segmented email workflows, and retargeting to improve funnel progression.
Partner with or oversee PR as the function matures, keeping press materials and executive communications consistent with brand voice.
Align messaging with Growth Marketing for consistent positioning across acquisition and account-based efforts.
Partner with Brand & Creative to maintain voice consistency across all touchpoints.
Lead and develop content and lifecycle team members, setting priorities and performance standards.
Track engagement, conversion, and retention metrics, and use them to sharpen the work.

Requirements

What you’ll need

5-7+ years in content marketing, lifecycle marketing, or B2B marketing leadership.
A strong portfolio showing range across web, long-form, SEO, and sales content.
Demonstrated success building content that supports complex sales cycles.
Experience writing for ABM and account-based campaigns.
Strong editorial and executive-level writing skills.
Experience designing and managing email nurture and marketing automation programs.
Experience with CRM and marketing automation platforms (e.g., HubSpot).
Strong analytical skills to interpret engagement and funnel data.
Experience managing and developing team members.

Benefits

Comp & perks

Paid time off (vacation and sick)
Medical, dental, and vision insurance
401(k) with employer match
Employee assistance program (EAP)
Career development and ongoing training

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content marketinglifecycle marketingB2B marketingSEO contentemail marketingaccount-based marketingmarketing automationanalytical skillsexecutive-level writingsales enablement

Soft Skills

leadershipcommunicationteam developmentprioritizationperformance standardscollaborationcreativitystrategic thinkingeditorial skillsengagement tracking