Provider Product Marketing Director

HHAeXchange

Provider Product Marketing Director overseeing product marketing for HHAeXchange’s provider business. Influencing product positioning and adoption across a multi-product SaaS portfolio.

Posted 5/30/2026full-timeRemote • New York • 🇺🇸 United StatesLead💰 $180,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Own Product Marketing strategy and positioning for HHAeXchange’s provider business
Define scalable operating models, frameworks, and AI-enabled workflows
Partner closely with Product, Growth, CX, Brand, and Sales
Influence and shape product roadmap, pricing, and go-to-market decisions
Own go-to-market strategy and execution for new products
Accountable for the pipeline and revenue impact of product launches
Define target segments, messaging, and success metrics
Establish and maintain standards for product representation across go-to-market channels
Establish structured processes for product launches
Build and operationalize AI-enabled workflows
Identify opportunities to automate and scale Product Marketing operations
Own pricing and packaging strategy in partnership with Product and Finance
Build feedback loops from Sales and customers
Own competitive and market intelligence
Translate product usage insights into adoption, retention, and expansion strategies
Own the quality of all sales-facing product marketing assets
Equip the sales team with resources that accelerate pipeline and close deals
Establish feedback loops between Sales and Marketing to refine messaging and identify market opportunities

Requirements

What you’ll need

Education: Bachelor’s degree required
7–12 years of experience in product marketing, or a related role in B2B SaaS
Experience owning product positioning, launches, and go-to-market strategy
Experience working closely with Sales and Product in a high-growth environment
Record of improving messaging, conversion, or pipeline performance
Experience in healthcare SaaS or other regulated industries is a plus, but not required
Experience influencing executive stakeholders and driving cross-functional initiatives in complex, matrixed organizations
Strong writing and storytelling ability
Ability to operate both strategically and hands-on in execution
Comfort using AI tools to accelerate content creation, analysis, and experimentation
Strong understanding of pricing, packaging, and commercial strategy
Ability to challenge assumptions and bring fresh thinking to existing processes
Curiosity, confidence, and willingness to challenge traditional practices

Benefits

Comp & perks

Competitive health plans
Paid time-off
Company paid holidays
401K retirement program with a Company elected match
Other company sponsored programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategyproduct positioningpipeline performancepricing strategypackaging strategyAI-enabled workflowsB2B SaaSmarket intelligenceconversion optimization

Soft Skills

strong writingstorytelling abilitystrategic thinkinghands-on executioninfluencing stakeholderscross-functional collaborationcuriosityconfidencechallenging assumptionsfresh thinking