Demand Generation Marketing Manager

HHAeXchange

Demand Generation Marketing Manager at HHAeXchange focusing on top-of-funnel growth for new logos. Responsible for driving demand across digital channels and optimizing pipeline performance.

Posted 5/11/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $115,000 - $130,000 per yearWebsite

About the role

Key responsibilities & impact

own new logo acquisition strategy across priority segments
develop and execute acquisition plays targeting priority segments
operate the public website as a measurable conversion system
manage and optimize paid media investment
translate positioning into performance
own all top-of-funnel capture infrastructure
build and run a structured experimentation roadmap
analyze full-funnel performance
partner with Sales to improve handoff quality

Requirements

What you’ll need

Bachelor’s degree required
5–8+ years in growth marketing, performance marketing, or demand generation
experience owning digital acquisition in a B2B SaaS environment preferred
proven track record of owning and hitting pipeline or revenue contribution targets directly
experience designing and running a structured CRO or A/B testing program end-to-end
demonstrated ability to own a marketing function autonomously

Benefits

Comp & perks

competitive health plans
paid time-off
company paid holidays
401K retirement program with a Company elected match
other company sponsored programs

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

growth marketingperformance marketingdemand generationdigital acquisitionCROA/B testingpipeline contributionrevenue contributionstructured experimentationfull-funnel analysis

Soft Skills

autonomous ownershipcollaborationstrategic thinkinganalytical skillscommunication