HG Insights

Senior Campaign Marketing Manager

HG Insights

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Lead the strategy, planning, and execution of multi-channel integrated campaigns across email, paid media, events, content, webinars, and ABM
  • Partner with Product Marketing to translate messaging and positioning into compelling campaign themes and assets
  • Collaborate with Marketing Operations to build scalable, measurable campaign frameworks and reporting
  • Work closely with Marketing and Sales Leadership to align campaigns with pipeline goals and enable effective follow-up
  • Own campaign timelines, briefs, costs, expectations, ROI, and project management from kickoff through launch and optimization
  • Develop campaign segments, targets, channels, personalization, sales communication, and workflows
  • Analyze performance and continuously improve based on engagement, conversion, and pipeline impact including A/B testing
  • Manage campaign calendars and ensure alignment across marketing initiatives
  • Test new ideas, channels, and formats to drive growth and innovation

Requirements

  • 8+ years of experience in B2B demand generation marketing (SaaS or data/analytics preferred)
  • Proven experience owning integrated, multi-channel campaigns from concept through execution and reporting
  • Strong cross-functional collaboration skills with Product Marketing, Sales, and Marketing Ops
  • Data-driven mindset with experience measuring and optimizing campaign performance
  • Excellent project management and organizational skills
  • Ability to balance strategic planning with hands-on execution
  • Acumen with marketing automation and CRM platforms (Marketo, Salesforce, or similar)
  • Experience leveraging AI-powered tools to streamline workflows, expedite and enhance campaign execution, and drive data-informed decisions.
Benefits
  • Direct impact on pipeline creation and acceleration
  • High visibility role with ownership over key growth initiatives
  • Use modern marketing technologies and AI-driven tools
  • Collaborative, supportive culture with room to innovate
  • Enjoy a holistic compensation package that rewards performance and potential, encompassing competitive salary, incentives (bonus and equity), comprehensive benefits, and career development.
  • A "Plan, Do, Check, Act" environment that embraces remote work while empowering ingenuity, collaboration, ownership, and achievement.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B demand generation marketingmulti-channel campaignsA/B testingcampaign performance measurementcampaign optimizationpersonalizationsales communicationworkflow developmentproject management
Soft Skills
cross-functional collaborationdata-driven mindsetorganizational skillsstrategic planninghands-on execution