Senior Marketing Manager, Digital Performance
HG Insights
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Work with marketing leadership to develop and set the digital marketing strategic direction.
- Enhance own the execution and ongoing optimization of SEO, AI-EO, and SEM programs to accelerate ranking, AI citation, organic traffic, and conversions.
- Select, manage, and evaluate digital agencies or contractors, ensuring alignment, quality, and accountability.
- Justify, document, and improve digital marketing tools and platform use, and related workflows.
- Develop and continuously refine keyword strategy, prioritization, topic grouping, and semantic clustering.
- Lead technical SEO and AI-EO optimization efforts, including on-page improvements, schema, metadata, site architecture recommendations, and algorithm-aligned enhancements.
- Manage SEM planning, bidding, targeting, ads, and budget optimization to drive cost-efficient demand and measurable ROI.
- Define success criteria, KPIs, dashboards, and reports to evaluate digital performance and content/page delivery and provide insights for improvement.
- Build and manage an editorial calendar aligned with keyword strategy, search intent, and GTM priorities.
- Audit, map, and optimize existing content (landing pages, blogs, assets) for rankings, readability, experience, GEO citation, and conversion.
- Collaborate with creative, product marketing, and demand gen teams to ensure cohesive digital execution, brand alignment, and content effectiveness.
Requirements
- At least 5 years of B2B digital marketing experience with deep expertise and demonstrable success in SEO, SEM, and AI-EO analysis, strategy and management.
- Bachelor’s degree in marketing or communications and a current digital marketing certification.
- Proficiency and technical acumen with search, GEO search, and adword management tools (e.g., GA4, GSC, SEMrush, Ahrefs, and SearchAtlas).
- Competency in SEM strategy, page optimization, and PPC optimization, analytics, reporting, and managing digital agencies - agency experience a plus.
- Exceptional organization, communication, writing, editing and content development skills.
Benefits
- Enjoy a holistic compensation package that rewards performance and potential, encompassing competitive salary, incentives (bonus and equity), comprehensive benefits, and career development.
- A “Plan, Do, Check, Act” environment that embraces remote work while empowering ingenuity, collaboration, ownership, and achievement.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOSEMAI-EOkeyword strategyon-page optimizationschemametadatasite architecturePPC optimizationanalytics
Soft skills
organizationcommunicationwritingeditingcontent development
Certifications
digital marketing certification