Marketing Automations Specialist

HFM

Marketing Automations Specialist executing omnichannel marketing campaigns at HFM, a multi-asset broker. Driving client acquisition, retention, and lifecycle journeys with a focus on personalisation and compliance.

Posted 5/11/2026full-timeLarnaca • 🇨🇾 CyprusMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute data-driven campaigns aligned with client lifecycle stages and business objectives.
Plan, manage, and implement the overall CRM strategy.
Design and build multi-stage, omnichannel journeys focused on conversion, retention, reactivation, onboarding, education, and loyalty.
Use behavioural and trading data to deliver personalised, contextually relevant communications.
Localise customer journeys based on market and regional insights.
Create dynamic segmentation journeys leveraging trading behaviours, demographics, psychographics, and platform interactions.
Utilise dynamic content and conditional logic for advanced personalisation.
Responsible for end-to-end setup and management of journeys using platforms such as Salesforce Marketing Cloud, HubSpot, Optimove, Solitics, or similar.
Configure, maintain, and optimise CRM platforms and data structures to ensure scalability, accuracy, and compliance.
Partner with CRM, Content, Design, Product, and Analytics teams to align messaging, timing, and targeting.
Monitor and analyse campaign performance, engagement metrics, and user behaviour.
Conduct A/B and multivariate testing across journeys, content, and messaging to enhance ROI and client experience.
Continuously optimise lifecycle journeys to reduce time-to-value, increase activation, and strengthen retention.
Maintain dashboards and performance reports linking CRM activity to business KPIs.

Requirements

What you’ll need

3+ years of hands-on CRM experience with a proven track record of building and launching omnichannel marketing automation campaigns within the Forex industry.
Deep understanding of client behaviour, regulatory requirements, and industry dynamics, is a must.
In-depth knowledge of client lifecycle marketing, personalisation, segmentation, and data-driven CRM strategies.
Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Solitics, Optimove, etc.).
Strong analytical and project management skills with the ability to prioritise and manage multiple initiatives in a fast-paced environment.
Fluency in English is required (additional languages are a plus).
Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus).
Exceptional attention to detail, communication skills, and experience in A/B testing.
Applicants must be eligible or have legal authorization to work in the country where the position is based.

Benefits

Comp & perks

Hybrid Work Model (2 days working from home)
Monthly Wolt Vouchers
Comprehensive Health & Life Insurance
Provident Fund (Upon completion of the trial period)
Summer Short Fridays (August)
Additional Paid Annual Leave (up to 30 days, based on years of service)
Birthday Leave
Training & Education Allowance
Udemy Business access
Gym Membership
Referral Bonus Program
Additional Support
Visa Sponsorship and Relocation Assistance

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRM strategydata-driven campaignspersonalisationsegmentationA/B testingmultivariate testingcampaign performance analysisclient lifecycle marketingdynamic contentconditional logic

Soft Skills

analytical skillsproject managementattention to detailcommunication skillsability to prioritisecollaborationfast-paced environment managementclient behaviour understandingregulatory compliance awarenessadaptability

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsMaster’s degree in related field