HFM

CRM Specialist

HFM

full-time

Posted on:

Location Type: Hybrid

Location: Larnaca • Cyprus

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Tech Stack

Cloud

About the role

  • Develop and execute data-driven campaigns aligned with client lifecycle stages and business objectives.
  • Plan, manage, and implement the overall CRM strategy.
  • Design and build multi-stage, omnichannel journeys focused on conversion, retention, reactivation, onboarding, education, and loyalty.
  • Use behavioural and trading data to deliver personalised, contextually relevant communications.
  • Localise customer journeys based on market and regional insights.
  • Create dynamic segmentation journeys leveraging trading behaviours, demographics, psychographics, and platform interactions.
  • Utilise dynamic content and conditional logic for advanced personalisation.
  • Responsible for end-to-end setup and management of journeys using platforms such as Salesforce Marketing Cloud, HubSpot, Optimove, Solitics, or similar.
  • Configure, maintain, and optimise CRM platforms and data structures to ensure scalability, accuracy, and compliance.
  • Partner with CRM, Content, Design, Product, and Analytics teams to align messaging, timing, and targeting.
  • Monitor and analyse campaign performance, engagement metrics, and user behaviour.
  • Conduct A/B and multivariate testing across journeys, content, and messaging to enhance ROI and client experience.
  • Continuously optimise lifecycle journeys to reduce time-to-value, increase activation, and strengthen retention.
  • Maintain dashboards and performance reports linking CRM activity to business KPIs.

Requirements

  • 3+ years of hands-on CRM experience with a proven track record of building and launching omnichannel marketing automation campaigns within the Forex industry.
  • Deep understanding of client behaviour, regulatory requirements, and industry dynamics, is a must.
  • In-depth knowledge of client lifecycle marketing, personalisation, segmentation, and data-driven CRM strategies.
  • Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Solitics, Optimove, etc.).
  • Strong analytical and project management skills with the ability to prioritise and manage multiple initiatives in a fast-paced environment.
  • Fluency in English is required (additional languages are a plus).
  • Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus).
  • Exceptional attention to detail, communication skills, and experience in A/B testing.
  • Applicants must be eligible or have legal authorization to work in the country where the position is based.
Benefits
  • Hybrid Work Model (up to 2 days working from home).
  • 22 days of Annual Leave (reaching up to 30 days per year based on years’ service)
  • Comprehensive Health & Life Insurance (from day one!)
  • Friday afternoons off in Summer (July & August)
  • Birthday Leave
  • Gym Membership (Larnaca)
  • Referral Bonus
  • Paid Time Off for Training & Education
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMmarketing automationpersonalisationsegmentationdata-driven strategiesA/B testingmultivariate testingcampaign performance analysisdynamic contentconditional logic
Soft Skills
analytical skillsproject managementattention to detailcommunication skillsability to prioritisecollaborationfast-paced environment managementclient behaviour understandingregulatory compliance awarenessadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsMaster’s degree in related field