HFM

Senior Marketing Manager

HFM

full-time

Posted on:

Location Type: Office

Location: Larnaca • Cyprus

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Job Level

Senior

About the role

  • Maintain and update key marketing platforms including: CRM / Email Automation tools, Website & Landing Pages, Referral & Loyalty Programs, Tracking, tagging, and analytics dashboards.
  • Coordinate with internal teams (Design, Dev, Product, CRM) to ensure correct implementation of assets and features.
  • Test new releases or updates and report bugs or issues to the PMM.
  • Assist in building and optimizing automated flows (welcome, re-engagement, retention).
  • Prepare content uploads for websites, CRM, or landing pages following brand and compliance guidelines.
  • Support the setup of A/B tests and report key insights to improve conversion and engagement.
  • Track performance of marketing tools (email deliverability, journey completion rates, funnel conversion).
  • Support the creation and maintenance of dashboards in collaboration with the BI team.
  • Collect feedback from users and internal stakeholders to identify areas for improvement.
  • Maintain up-to-date internal documentation (release logs, naming conventions, setup guides).
  • Ensure all platforms follow consistent standards for tagging, data collection, and automation.
  • Support onboarding and training materials for new users of marketing tools.

Requirements

  • 3+ years of experience in marketing operations, CRM, or digital marketing support.
  • Basic understanding of marketing funnels, automation flows, and tracking systems.
  • Strong organizational skills with attention to detail and process accuracy.
  • Eager to grow into a product-oriented marketing role with technical depth.
  • Applicants must be eligible or have legal authorization to work in the country where the position is based.
Benefits
  • Hybrid Work Model (up to 2 days working from home).
  • 22 days of Annual Leave (reaching up to 30 days per year based on years’ service)
  • Comprehensive Health & Life Insurance (from day one!)
  • Friday afternoons off in Summer (July & August)
  • Birthday Leave
  • Gym Membership (Larnaca)
  • Referral Bonus
  • Paid Time Off for Training & Education
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMEmail AutomationA/B testingAnalytics dashboardsMarketing funnelsAutomation flowsTracking systemsContent managementData collectionPerformance tracking
Soft Skills
Organizational skillsAttention to detailProcess accuracyCollaborationUser feedback collectionDocumentation maintenanceTraining supportProblem-solvingCommunicationAdaptability