HFM

CRM Strategist

HFM

full-time

Posted on:

Location Type: Office

Location: Larnaca • Cyprus

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About the role

  • Develop campaign strategies grounded in customer data, data-driven insights, and client lifecycle understanding to support business growth. This includes creating automated workflows, and targeted campaigns.
  • Strategise multi-stage, omni-channel campaigns targeting conversion, retention, reactivation, low activity, onboarding, education, and loyalty objectives.
  • Use behavioural and trading data to personalise communications and enhance message relevance.
  • Design market and region-specific customer journeys tailored to localised client needs.
  • Build dynamic segmentation strategies using trading behaviours, demographics, psychographics, and platform interactions.
  • Leverage dynamic content blocks and conditional logic for deep personalisation.
  • Demonstrate platform knowledge and technical execution in marketing automation platforms, including Journey Builder, Automation Studio, Email Studio, and Contact Builder.
  • Oversee platform configuration, maintenance, and data to support campaign scalability and compliance.
  • Ensure accuracy of CRM data, compliance with regulatory standards, and campaign scalability.
  • Configure the CRM system, manager user permissions, integrate third-party tools, and troubleshoot issues.
  • Partner closely with Content, Design, Product, Sales, and Analytics teams to ensure alignment on messaging, timing, and client insights.
  • Provide strategic recommendations to Marketing and Sales leaders based on CRM intelligence and testing outcomes.
  • Monitor campaign performance closely to identify client actions, drop-off points, and engagement trends based on the reporting.
  • Conduct A/B and multivariate testing on subject lines, journey paths, send times, CTAs, and messaging frameworks.
  • Apply findings to improve campaign ROI and enhance client experience.
  • Review and maintain dashboards and reports to track CRM campaign performance with clear links to business KPIs.
  • Collaborate closely with the analytics team to identify opportunities for new campaigns, refinements, and strategic growth.
  • Translate complex data into clear, actionable insights tailored for different regions and countries.

Requirements

  • 5+ years of CRM marketing experience, including at least 3 years in a strategic role within the financial markets, is a must.
  • Extensive experience in the Forex industry (5+ years), with a deep understanding of client behaviour, regulatory considerations, and industry dynamics, is a must.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus).
  • Proven track record in strategising, developing, executing, and optimising high-performing CRM and lifecycle marketing campaigns across multiple languages and regulatory environments.
  • Strategic thinker with strong leadership, collaboration, and project management skills, with the ability to align cross-functional teams around CRM goals.
  • Proficiency in CRM and marketing technologies, including automation platforms and BI tools.
  • Data-driven mindset with the ability to interpret reports and complex data sets and translate them into actionable insights and personalised strategies to inform decision-making.
  • Excellent communication skills and a keen understanding of behavioural psychology, allowing you to craft messaging that resonates and converts.
  • Strong attention to detail and organisational skills with the ability to thrive in a fast-paced, regulated environment.
  • Fluent in English, with excellent written and verbal communication skills.
  • Applicants must be eligible or have legal authorization to work in the country where the position is based.
Benefits
  • Hybrid Work Model (up to 2 days working from home)
  • 22 days of Annual Leave (reaching up to 30 days per year based on years’ service)
  • Comprehensive Health & Life Insurance (from day one!)
  • Friday afternoons off in Summer (July & August)
  • Birthday Leave
  • Gym Membership (Larnaca)
  • Referral Bonus
  • Paid Time Off for Training & Education
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM marketingcampaign strategiesautomated workflowsdynamic segmentationA/B testingmultivariate testingdata analysispersonalisationreportingcampaign optimisation
Soft Skills
strategic thinkingleadershipcollaborationproject managementcommunicationattention to detailorganisational skillsdata-driven mindsetproblem-solvingadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsMaster’s degree (preferred)