Senior Sales Manager

HF Sinclair

Sr Sales Manager for Petro-Canada Lubricants, focusing on business growth in Ontario's Golden Horseshoe Area. Develop sales strategies while maintaining strong customer relationships and managing sales cycles.

Posted 7/25/2026full-time🇨🇦 CanadaSenior💰 CA$100,000 - CA$130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B sales, particularly within the commercial and industrial lubricants industry, while effectively managing distributor channels and executing account plans. Strong focus on customer service, relationship building, and solution-selling methodologies.

Highest-signal resume keywords

B2B Sales ExperienceSolution-Selling MethodologyDistributor Channel ManagementCommercial Lubricants KnowledgeCustomer Relationship Management (CRM)

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Funnel DevelopmentAccount-Based Sales ProcessNegotiation SkillsAnalytical SkillsProblem-Solving SkillsMechanical AptitudeTechnical Sales ExperienceCustomer Service Focus

Soft Skills

Interpersonal SkillsNon-Authoritative LeadershipPresentation SkillsSelf-DrivenResults-Focused

Tools & Technologies

SAPCustomer Relationship Management (CRM) SystemsMicrosoft ExcelMicrosoft OutlookMicrosoft PowerPoint

Industry Keywords

Commercial LubricantsIndustrial LubricantsOil and Gas IndustryEngine OilsHydraulic OilsOn Road FleetGeneral ManufacturingConstruction

About the role

Key responsibilities & impact

Responsible for managing and growing business in a designated territory in Ontario (Golden Horseshoe Area)
Developing a sales funnel and managing the sales cycle
Driving growth through a solutions based sales model
Develop strong relationships with customers and distributors in order to both maintain and grow existing business
Work collaboratively with internal and external stakeholders to successfully roll out new business
Develop strong networks and expertise within the industry to gain knowledge, contacts and leads
Ability to successfully operate in a technical industry and customer base
High level of customer service focus
Learn and operate within the parameters of the Account-based sales process
Complete special assignments, projects or tasks as assigned by the Manager.

Requirements

What you’ll need

Minimum 5 years of Business to Business (B2B) sales experience
Previous experience in formulating and executing key client account plans with a focus on a solution-selling methodology
Experience within the commercial and industrial lubricants (i.e. engine oils, hydraulic oils) or oil and gas industry is preferred
Preference for technical sales experience and knowledge in the commercial and industrial lubricants industry (i.e. on road fleet, general manufacturing, construction)
Previous experience in managing and growing a Distributor channel
Exceptional sales and business development aptitude
Strong Interpersonal / non-authoritative leadership skills
Knowledge and experience in selling through an Associate or Distributor network
Strong negotiation skills
Strong analytical and problem-solving skills
Self-driven and results-focused
Comfortable and confident in writing and delivering presentations
Mechanical aptitude and/or interest
Computer literacy to ensure efficient communication and maintenance of accounts
Experience using SAP and customer relationship management (CRM) systems
Proficiency in using Microsoft systems such as Excel, Outlook and PowerPoint.

Benefits

Comp & perks

A company vehicle allowance program is provided
Travel (i.e 50%) will be required to manage and grow this sales territory