HeySunday

Growth Marketing

• Own paid acquisition end-to-end at HeySunday, including strategy, channel mix, budget allocation, and the day-to-day work inside Google Ads and Meta Ads Manager
• Be in platforms daily, not just reading dashboards
• Design, run, and read a high-cadence SKU testing program. Double down on what works and kill what doesn’t
• Build and own HeySunday’s growth model and reporting layer
• Direct Mechanism’s engineering, design, and creative teams to ship landing pages, ad creative, and funnel changes faster than any in-house team could on its own
• Use AI and automation to compress cycle time by creating auto-pausing rules, LLM-generated creative variants, attribution scripts, and automated reporting
• Spend roughly 20% of your time embedded in other Mechanism portfolio companies on time-boxed growth engagements
• Codify what works into reusable playbooks, scripts, and automations that compound across the portfolio
• Provide clear, written updates on results, learnings, and blockers on Mechanism’s standard cadence

Head of Growth