Advertising Manager

heyData

Advertising Manager owning paid acquisition across Google, Microsoft, Meta, and LinkedIn. Driving B2B pipeline growth for heyData’s European compliance SaaS platform.

Posted 9/7/2026full-timeBerlin • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid acquisition strategies across multiple platforms, including Google Ads and Microsoft Ads, while leveraging strong analytical skills to drive B2B lead generation and pipeline growth. Proficient in utilizing tools like GA4 and HubSpot to enhance campaign performance and conversion rates.

Highest-signal resume keywords

Google Ads ManagementB2B Lead GenerationCampaign OptimizationGA4 ProficiencyFluent German (C1 Preferred)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Microsoft AdsMeta AdsLinkedIn AdsA/B TestingCPC AnalysisCPL AnalysisCAC AnalysisROAS MonitoringConversion OptimizationMedia Budget Management

Soft Skills

Analytical MindsetProject ManagementProactive ApproachResults-DrivenCuriosity

Tools & Technologies

HubSpotGA4Advertising Platforms

Industry Keywords

SaaS EnvironmentDemand Generation FunnelPipeline GrowthPerformance Marketing

About the role

Key responsibilities & impact

Own and continuously optimize paid acquisition across Google Ads, Microsoft Ads, Meta and LinkedIn Ads
Manage and optimize media budgets to maximize pipeline growth and ROI
Optimize campaigns across the full funnel to improve performance and conversion rates
Run A/B tests across ads, audiences, creatives, and landing pages
Monitor, analyze, and report on CPC, CPL, CAC, ROAS, and pipeline contribution
Collaborate with Sales, Content, Design, and Product Marketing to drive high-quality demand generation
Identify new growth opportunities and continuously improve the paid acquisition strategy
Generate high-quality pipeline efficiently and improve campaign performance across the customer journey

Requirements

What you’ll need

3-5+ years of hands-on experience managing Google Ads
Experience with Microsoft Ads, Meta and LinkedIn Ads is a strong plus
Proven experience driving B2B lead generation and pipeline growth, ideally in a SaaS environment
Strong analytical mindset and ability to turn data into actionable insights and business decisions
Experience managing and optimizing media budgets based on performance, pipeline, and ROI
Solid understanding of the full B2B demand generation funnel and conversion optimization
Proficiency with GA4, HubSpot, and advertising platforms
Experience with attribution and reporting is a plus
Experience optimizing landing pages and running A/B tests
Excellent project management skills with a structured, proactive, and results-driven approach
Fluent German (C1 preferred, minimum B2+)
Good English communication skills
Curious, growth-oriented, and eager to stay ahead of performance marketing best practices and industry trends

Benefits

Comp & perks

High ownership, direct impact on growth, and clear development opportunities
Annual training budget
Remote, Berlin office, or hybrid work options
30 vacation days
Flexible working hours
Work culture that respects focus time and supports personal productivity
MacBook and additional equipment
Urban Sports Club membership
Germany Ticket
Company pension plan
International tech team with short decision paths and support
Diversity and inclusive work environment