Head of Influencer Marketing

HEY HOLY

Head of Influencer Marketing leading strategies to scale influencer channel for a dog nutrition startup. Taking ownership of performance and team development in a growing, purpose-driven company.

Posted 5/4/2026full-timeRemote • 🇩🇪 GermanyLeadWebsite

About the role

Key responsibilities & impact

Own the influencer channel end-to-end, defining strategy, setting operational priorities, and building the operating model
Lead the execution engine — from creator seeding and contracting to content planning, analysis, and optimization
Steer budget allocation and forecasting; manage performance against key KPIs
Conduct weekly performance analyses and creator/content reviews with structured reporting
Manage and develop a small team, improving processes and infrastructure with a focus on AI and automation
Collaborate closely with other departments to ensure seamless execution of activations

Requirements

What you’ll need

6+ years of experience in influencer marketing within e‑commerce/D2C
Proven experience owning the influencer channel end-to-end
Strong analytical skills with the ability to interpret relevant KPIs
Excellent communication, negotiation, and relationship-management skills
High ownership mentality and drive to scale programs
Experience building sales-driving campaigns
Familiarity with complex acquisition funnels is a plus
Affinity for dogs is a plus

Benefits

Comp & perks

Clear growth trajectory with the opportunity to take on more strategic responsibility as the company scales
A purpose-driven brand that’s reshaping dog nutrition with real product substance and strong community pull
Flexible work options: office in Frankfurt am Main, hybrid, or fully remote within Germany — you decide when and where you’re most productive
Individual training/certification budget: we actively invest in your growth because your development is key to our success
Access to Corporate Benefits and Wellpass for wellbeing outside of work
Free HEY HOLY food — because happy dogs are as important as happy people
28 vacation days plus Christmas Eve and New Year’s Day off
We value diversity! 🌈

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

influencer marketingcontent planningperformance analysisbudget allocationKPI managementcampaign buildingacquisition funnelsAIautomation

Soft Skills

analytical skillscommunication skillsnegotiation skillsrelationship managementownership mentalitydrive to scale programs