Senior Performance Marketing Manager – m/w/d
HEY HOLY
full-time
Posted on:
Location Type: Remote
Location: Germany
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Job Level
About the role
- You own, develop and scale performance marketing campaigns across Meta and Google to acquire new customers for HEY HOLY
- You manage and allocate marketing budgets efficiently to maximize ROI and customer acquisition
- You analyze campaign data and derive concrete recommendations for continuous creative optimization
- You translate performance insights into strong creative concepts, working closely with internal creative team and external partners
- You conduct deep audience analyses, using existing customer research, reviews, comments, insights from online communities, and cross-functional input (e.g., from product marketing) to develop hypotheses
- Together with our Data team, you establish a weekly reporting framework with clearly defined KPIs across the entire funnel – and conduct additional analyses as needed to validate your hypotheses
- You continuously test new hypotheses across creatives, offers, structures and landing pages – and validate them with data
- You stay on top of the latest trends and best practices in performance marketing and integrate them strategically into your creatives
- You report directly to the Chief Revenue Officer and work closely with leadership to align performance marketing with overall growth and revenue goals
Requirements
- You have at least 3 years of experience in a comparable role, having managed a spend of at least EUR 100k per month on Meta in one of your most recent roles – ideally in a D2C environment with a full-funnel focus on new customer acquisition
- You have strong hands-on experience with Meta Ads and solid experience with Google Ads (Search, PMax)
- You have a deep understanding of core performance KPIs (CAC, CVR, AOV, MER, LTV), analyze data confidently with Klar & GA4 and derive clear, actionable implications for channel, budget and structure decisions
- You translate performance insights and audience learnings into sharp creative briefs and hypotheses, guiding internal and external teams toward ads that are both on-brand and performance-driven
- You understand how dog parents think – what matters to them, what they pay attention to, what pain points they have – and you’re excited to dive even deeper into their world
- You work in a highly structured and self-directed way, with a strong eye for detail. You get projects done through smart planning, proactive communication, and a drive to execute
- You have strong English skills; German is a plus – or alternatively, you’re on excellent terms with DeepL and ChatGPT.
Benefits
- Flexibility that fits you: Whether in our office in Frankfurt am Main, hybrid or fully remote in Germany – you decide when and where you're most productive
- Individual training/certification budget: We actively invest in your growth – because your development is key to our success
- Lots of responsibility and creative freedom: You get real ownership areas – and the chance to actively shape the role with your input and pace
- Fast development possible: Those who step on the gas with us grow along – in responsibility, competence and perspective
- Open and honest communication: We live direct exchange, give clear feedback and look forward to your input
- Access to Corporate Benefits and Wellpass: So you can do something good for yourself outside of work too
- Free HEY HOLY food: Because happy dogs are just as important as happy people!
- 28 Vacation Days + Christmas Eve and New Year’s on us
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingMeta AdsGoogle AdsKPI analysisdata analysiscreative optimizationaudience analysisbudget managementhypothesis testingfull-funnel marketing
Soft Skills
communicationproject managementattention to detailself-directedproactivecollaborationcreative thinkinganalytical thinkingstrategic thinkingadaptability