HEY HOLY

Influencer Performance Marketing Manager – m/f/d

HEY HOLY

full-time

Posted on:

Location Type: Remote

Location: Germany

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About the role

  • You develop data-driven strategies to grow our influencer channel — with a focus on growth, conversion and measurable results (not just likes)
  • You identify, pitch and develop relevant creator partnerships — with a performance focus, long-term potential and a strong sense for target audiences (including beyond the typical “pet” bubble)
  • You manage collaborations across the funnel: from seeding and performance-based deals to targeted retargeting in cooperation with our paid team
  • You analyze creator performance using tools like Storyclash, design A/B tests, optimize campaigns and keep KPIs such as CAC, ROAS & CTR under control at all times
  • You formulate your own hypotheses, detect patterns, dive into the details — and aim to build your own team over time
  • You work closely with colleagues from Brand, Performance and Operations and align data-driven and people-driven perspectives

Requirements

  • At least 2 years of professional experience in Influencer & Partnership Marketing — especially with a focus on data-driven management and acquisition
  • You bring structure, ownership and a sales-driven mindset — and are eager to take responsibility and push initiatives forward, not just maintain them
  • You have experience in a scaling D2C brand or a performance-oriented influencer environment (especially Instagram — other channels such as YouTube, TikTok or podcasts are a plus)
  • You know your KPIs: ROAS, CPM, CAC and CTR are not buzzwords for you but essential tools for steering performance
  • You are a strong communicator, confident in negotiations, empathetic — and can both initiate and maintain and further develop creator partnerships
  • You think strategically, recognize patterns and develop your own hypotheses — while equally enjoying operational execution and getting things done
Benefits
  • Significant responsibility and freedom to shape the role: you’ll have a real area of ownership and the chance to actively shape the position with your input and momentum
  • Rapid development opportunities: those who move fast with us grow in responsibility, skills and career perspective
  • Open and honest communication: we practice direct exchange, give clear feedback and welcome your ideas
  • Flexibility that fits you: work from our office in Frankfurt am Main, hybrid or fully remote within Germany — you decide when and where you’re most productive
  • Individual learning and development budget: we invest in your personal and professional growth — your development is our development
  • Access to corporate benefits and Wellpass: so you can do good for yourself outside of work, too
  • Free HEY HOLY food: because happy dogs are just as important as happy people!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data-driven strategiesinfluencer marketingpartnership marketingA/B testingcampaign optimizationKPI managementCACROASCTRperformance analysis
Soft skills
strong communicatornegotiationempathystrategic thinkingownershipsales-driven mindsetinitiativecollaborationpattern recognitionoperational execution