Influencer Performance Marketing Manager
HEY HOLY
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇩🇪 Germany
Visit company websiteJob Level
JuniorMid-Level
About the role
- You develop data-driven strategies to expand our influencer channel — with a focus on growth, conversion and measurable results (not just likes)
- You identify, pitch to, and develop relevant creator partnerships — with a performance focus, long-term potential and a strong feel for target audiences (also beyond the typical “pet bubble”)
- You manage collaborations across the funnel: from seeding to performance deals and targeted retargeting in collaboration with our paid team
- You analyze creator performance using tools like Storyclash, design A/B tests, optimize campaigns and keep KPIs such as CAC, ROAS and CTR under control at all times
- You formulate your own hypotheses, recognize patterns, dig into the details — and aim to build your own team in the future
- You work closely with colleagues across Brand, Performance and Operations and align data-driven and people-driven perspectives
Requirements
- At least 2 years of professional experience in influencer and partnership marketing — especially with a focus on data-driven management and acquisition
- You bring structure, ownership and a sales mindset — and enjoy taking responsibility and driving things forward rather than just maintaining them
- You have experience working in a scaling D2C brand or a performance-oriented influencer environment (primarily Instagram — additional channels like YouTube, TikTok and podcasts are a plus)
- You know your KPIs: ROAS, CPM, CAC and CTR are not buzzwords to you but central tools for steering performance
- You are a strong communicator, confident in negotiations, empathetic — and can not only initiate creator partnerships but also maintain and develop them
- You think strategically, spot patterns and develop your own hypotheses — but you equally enjoy executing operational tasks and getting things done
Benefits
- Significant responsibility and creative freedom: You’ll have a real area of ownership and the chance to actively shape the role with your input and pace
- Fast personal development: Those who push things forward with us grow quickly — in responsibility, skills and career perspective
- Open and honest communication: We live direct exchange, give clear feedback and welcome your input
- Flexible working arrangements: Whether at our office in Frankfurt am Main, hybrid or fully remote within Germany — you decide when and where you’re most productive
- Individual training budget: We invest in your personal and professional development — because your growth is our growth
- Access to corporate benefits and Wellpass: So you can take care of yourself outside of work too
- Free HEY HOLY pet food: Because happy dogs are as important as happy people!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data-driven strategiesinfluencer marketingpartnership marketingA/B testingcampaign optimizationKPI managementCACROASCTRperformance analysis
Soft skills
strong communicatornegotiationempathystrategic thinkingpattern recognitionownershipsales mindsetresponsibilitycollaborationexecution