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Senior Field Marketing Manager
Hewlett Packard EnterpriseSenior Field Marketing Manager leading marketing initiatives for Compute Business Unit across Danemark and Nordics. Collaborating with regional teams to drive demand generation and business outcomes.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing strategic marketing plans that drive measurable business outcomes, with a strong focus on B2B technology marketing and stakeholder management. Proven ability to manage large-scale events and campaigns while leveraging data-driven insights for continuous optimization.
Highest-signal resume keywords
B2B Technology MarketingStrategic Marketing PlanningCampaign Performance MeasurementProject ManagementStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationMarketing ROI MeasurementEvent ManagementIntegrated Marketing ProgramsDigital CampaignsThought Leadership ProgramsCustomer EngagementMarket AnalysisCross-Functional CollaborationBusiness Unit Marketing
Soft Skills
Excellent CommunicationPresentation SkillsCollaborationRelationship BuildingData-Driven Mindset
Industry Keywords
Enterprise Technology MarketsInfrastructureComputeIT SolutionsNordic ClusterCustomer ForumsInnovation DaysExecutive BriefingsTrade ShowsCampaign Assets
About the role
Key responsibilities & impact- Develop and own the strategic marketing plan for the Compute Business Unit across the Nordic Cluster (Norway, Denmark and Finland)
- Define and execute annual, quarterly, and campaign-specific marketing plans aligned with regional business goals.
- Partner with Sales leadership, Business Unit teams, and local category marketing teams to drive demand generation and revenue growth.
- Plan, orchestrate, and execute integrated marketing programs, including: Customer events, Executive briefings, Partner activities, Digital campaigns, Thought leadership programs, Industry conferences and trade shows.
- Act as the primary marketing lead for Denmark, ensuring local market relevance and execution excellence.
- Drive country-specific flagship events, including Innovation Days, customer forums, and strategic executive engagements.
- Manage campaign performance, measure ROI, and provide actionable insights for continuous optimization.
- Collaborate with regional and global marketing teams to leverage best practices, messaging, content, and campaign assets.
- Build strong relationships with key stakeholders across Sales, Product, Partners, and Executive Leadership.
Requirements
What you’ll need- 8+ years of experience in B2B technology marketing, field marketing, or business unit marketing.
- Proven experience developing and executing strategic marketing plans that drive measurable business outcomes.
- Strong understanding of enterprise technology markets, ideally within infrastructure, compute, IT solutions, or related sectors.
- Demonstrated ability to collaborate effectively with sales organizations and cross-functional teams.
- Experience managing large-scale customer events and executive engagement programs.
- Strong project management skills with the ability to lead multiple initiatives simultaneously.
- Data-driven mindset with experience measuring campaign effectiveness and marketing ROI.
- Excellent communication, presentation, and stakeholder management skills.
- Fluent in English; Nordic language skills are an advantage.
Benefits
Comp & perks- Health & Wellbeing
- Personal & Professional Development
- Unconditional Inclusion