Global One Search Program Manager – SEO, AEO, SEM

Hewlett Packard Enterprise

Global SEO, AEO, SEM Program Manager at HPE ensuring cohesive paid and organic search strategies for discoverability and engagement. Driving measurable business performance across key markets.

Posted 6/4/2026full-timeSpring • California, Texas • 🇺🇸 United StatesSeniorLead💰 $92,600 - $213,500 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute a unified global search strategy across organic and paid search.
Lead SEM execution across priority markets, including campaign structure, keyword strategy, bidding optimization, audience targeting, and performance monitoring.
Drive non-branded keyword growth, Quality Score improvements, CTR and CPC efficiency.
Collaborate with Integrated Campaigns, Brand, Analytics, Web, and Media teams.
Define and track KPIs including: Organic traffic growth, Non-branded keyword rankings, Share of Voice, AI search visibility, SEM performance metrics.

Requirements

What you’ll need

7+ years of combined experience of SEO & SEM
B2B experience is a plus
Hands on knowledge on Brightedge, GSC, Adobe analytics, Adobe cloud, GDN, Google Ad word certification; Brightedge certification
Hands on knowledge on creating ad copies for SEM using tactics to optimize ad efficiencies.

Benefits

Comp & perks

Health & Wellbeing: comprehensive suite of benefits that supports their physical, financial and emotional wellbeing
Personal & Professional Development: specific programs catered to helping you reach any career goals you have
Unconditional Inclusion: we are unconditionally inclusive in the way we work and celebrate individual uniqueness.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOSEMkeyword strategybidding optimizationaudience targetingperformance monitoringad copy creationCTR optimizationCPC efficiencyKPI tracking

Soft Skills

collaborationleadership

Certifications

Google Ads certificationBrightedge certification