Hertility

Growth Marketing

• Own the end-to-end customer acquisition plan aligned to commercial growth targets
• Develop and execute full-funnel marketing campaigns across web and channels, including, but not limited to, paid social (Meta, TikTok), paid search (Google), partnerships, affiliate, influencer, and emerging channels
• Plan and manage marketing budgets, optimising for efficiency (CAC), volume, and LTV potential
• Identify new customer acquisition opportunities through channel testing, audience insights, and experimentation
• Own and lead the acquisition channel strategy, assessing and recommending opportunities across owned, earned, and paid media
• Collaborate with channel owners, contractors and creative teams to align on business objectives and ensure delivery against acquisition KPIs
• Drive improvements in conversion from awareness to purchase by partnering with Product, Design, Engineering, CRM, Clinical, and Research teams, testing and rolling out optimisations in messaging, customer journey, pricing, and UX
• Use performance data and customer insights to continually optimise campaigns, forecast funnels, and shape future acquisition strategy
• Partner with CRM, Product, Marketing and Clinical teams to improve customer retention, repeat purchase behaviour, engagement and customer lifetime value
• Own key lifecycle metrics including repeat purchase rate, subscription conversion, churn and LTV
• Identify opportunities to increase customer value through new products, services, care pathways and customer journeys
• Lead a high-velocity experimentation programme across creative, landing pages, pricing, offers, channels and lifecycle journeys
• Test and validate new acquisition channels, growth loops and emerging opportunities to unlock scalable growth
• Own the combined brand and growth budget, managing the split across paid, owned and earned channels with clear ROI accountability
• Deliver accurate, timely reporting on acquisition funnel metrics, channel performance and unit economics to the VP of Growth and Founders

Head of Growth

Marketing

• Work on core execution across B2B campaigns, events, and marketing operations
• Support copywriting and scheduling for social media (primarily LinkedIn)
• Assist with the creation of event and campaign collateral
• Develop and maintain presentation decks and marketing templates
• Assist with campaign builds and execution support within HubSpot
• Support general marketing administration to ensure timely delivery of campaigns
• Contribute to the production of marketing assets across email and sales collateral

Head of Growth

B2B Marketing Intern