Director, Demand Generation

Herself Health

Director of Demand Generation scaling end-to-end marketing efforts for healthcare focused on women 50+. Overseeing campaign strategies, performance metrics, and team collaboration.

Posted 5/8/2026full-timeRemote • Minnesota • 🇺🇸 United StatesLead💰 $155,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Oversee the full-funnel demand generation and paid media strategy, owning CAC, lead volume, and lead quality targets across all paid channels.
Efficiently manage and deploy marketing dollars to deliver on new patient visit goals, shifting our channel mix from a lower-funnel-heavy model toward a more balanced push-pull engine.
Execute a rigorous test-and-learn approach across creative, audience, channel, and offer variables.
Build and manage campaign tracking and attribution infrastructure to establish true channel-level ROI visibility and enable data-driven optimization.
Own CAC, lead volume, lead quality, and funnel conversion metrics across all paid channels, with the ability to connect top-of-funnel performance to downstream patient conversion and retention outcomes.
Partner cross-functionally with Brand, Operations, IT, Sales, and clinical teams to ensure demand converts efficiently into new patients.
Contribute a data-driven POV to the broader growth leadership team, educating stakeholders on channel dynamics, attribution tradeoffs, and optimization priorities.
Manage agency and vendor relationships across paid media, direct mail, and marketing technology.
Serve as the internal subject matter expert on performance marketing, translating complex channel dynamics into clear strategic recommendations for senior leadership.

Requirements

What you’ll need

7-10 years in demand generation or performance marketing, with demonstrated ownership of full-funnel paid media programs
Extensive experience with Salesforce
Proven experience managing significant paid media budgets across Google, Meta, Direct Mail, and other online and offline channels.
Hands-on proficiency with campaign tracking, attribution tools, and marketing analytics
Strong analytical skills and comfort presenting performance data and strategic recommendations to senior leadership. Demonstrated experience using Salesforce Marketing Cloud.
Track record of building or rebuilding demand engines, not just managing steady-state programs
Authorized to work in the United States

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Herself Health Website LinkedIn All Job Openings 11 - 50 employees ⚕️ Healthcare Insurance Healthcare Insurance Herself Health is a primary care practice specifically designed for women aged 65 and above. The practice focuses on providing comprehensive care that incorporates both physical and emotional health, tailored to meet individual health goals. They offer solutions for health conditions commonly affecting older women, such as arthritis, weight management, heart health, bone health, and mental health. Herself Health accepts a variety of insurance plans, including Medicare Part B, Medicare Supplement, and most Medicare Advantage plans. Their facilities are located in the Minneapolis/St. Paul area, with clinic hours from Monday to Friday and additional 24/7 call support. Director, Demand Generation Job not on LinkedIn 🔥 1 hour ago ❄️ Minnesota – Remote 💵 $155k / year ⏰ Full Time 🔴 Lead 📈 Performance Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Oversee the full-funnel demand generation and paid media strategy, owning CAC, lead volume, and lead quality targets across all paid channels.
Efficiently manage and deploy marketing dollars to deliver on new patient visit goals, shifting our channel mix from a lower-funnel-heavy model toward a more balanced push-pull engine.
Execute a rigorous test-and-learn approach across creative, audience, channel, and offer variables.
Build and manage campaign tracking and attribution infrastructure to establish true channel-level ROI visibility and enable data-driven optimization.
Own CAC, lead volume, lead quality, and funnel conversion metrics across all paid channels, with the ability to connect top-of-funnel performance to downstream patient conversion and retention outcomes.
Partner cross-functionally with Brand, Operations, IT, Sales, and clinical teams to ensure demand converts efficiently into new patients.
Contribute a data-driven POV to the broader growth leadership team, educating stakeholders on channel dynamics, attribution tradeoffs, and optimization priorities.
Manage agency and vendor relationships across paid media, direct mail, and marketing technology.
Serve as the internal subject matter expert on performance marketing, translating complex channel dynamics into clear strategic recommendations for senior leadership. 🎯 Requirements
7-10 years in demand generation or performance marketing, with demonstrated ownership of full-funnel paid media programs
Extensive experience with Salesforce
Proven experience managing significant paid media budgets across Google, Meta, Direct Mail, and other online and offline channels.
Hands-on proficiency with campaign tracking, attribution tools, and marketing analytics
Strong analytical skills and comfort presenting performance data and strategic recommendations to senior leadership. Demonstrated experience using Salesforce Marketing Cloud.
Track record of building or rebuilding demand engines, not just managing steady-state programs
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Hard Skills & Tools

demand generationperformance marketingcampaign trackingattribution toolsmarketing analyticsCAClead volumelead qualityfunnel conversion metricsdata-driven optimization

Soft Skills

analytical skillsstrategic recommendationscross-functional collaborationcommunication skillseducating stakeholders