CRM Contractor – Email & SMS
Heroes
contract
Posted on:
Location Type: Hybrid
Location: Tutti Bambini • United Kingdom
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About the role
- Own and optimise CRM channel performance across Email and SMS
- Deliver improvements in key KPIs, including revenue per recipient, conversion rate, click-through rate (CTR), engagement rates
- Optimise lifecycle flows (e.g. welcome, abandoned cart, post-purchase, winback)
- Plan and execute campaign calendars aligned with commercial objectives
- Develop and implement a structured A/B testing roadmap
- Improve efficiency of CRM operations within Klaviyo
- Reduce platform costs through list hygiene and suppression strategies
- Develop a deeper understanding of customer behaviour and lifecycle
- Train and mentor the Marketing Executive on CRM best practices
Requirements
- Proven experience managing CRM channels (Email & SMS) in an eCommerce environment
- Strong hands-on expertise in Klaviyo
- Demonstrated success in driving revenue growth through CRM
- Strong analytical skills
- Experience in segmentation, lifecycle marketing, and personalisation strategies
- Experience working with DTC Brands from the USA or Baby Industry is a plus
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM managementA/B testingsegmentationlifecycle marketingpersonalisation strategiesdata analysisrevenue growth strategiesemail marketingSMS marketinglist hygiene
Soft Skills
analytical skillsmentoringtrainingcommunicationstrategic planningproblem-solvingcollaborationadaptabilityleadershipcustomer understanding