Heroes

E-commerce Lead

Heroes

full-time

Posted on:

Location Type: Hybrid

Location: Barcelona • Spain

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Job Level

Senior

About the role

  • Own and manage Boba.com and Beco DTC channels end-to-end, including listings, UX, promotions and the overall shopping experience.
  • Develop and optimise the global CRM strategy, including email marketing, automated lifecycle flows, subscriber segmentation and campaign planning.
  • Build, test and deploy Klaviyo flows, including welcome, post-purchase, win-back and seasonal campaigns.
  • End-to-end ownership of email campaign performance: creative brief, setup, activation, optimisation and evaluation.
  • Run A/B testing and detailed analysis to improve CTR, conversion rate, AOV and customer lifetime value.
  • Track and report weekly KPIs, including sessions, CVR, AOV and revenue.
  • Partner with the Creative Director and Social Media Manager to ensure campaigns are aligned to the content calendar and key sales periods.
  • Work closely with the Brand and Creative team to produce best-in-class content for email and DTC touchpoints.
  • Research tools and strategies across the e-commerce and CRM ecosystem to increase sales and improve marketing efficiency.
  • Collaborate with external agencies to ensure alignment with DTC goals and the overall brand strategy.

Requirements

  • 3+ years of experience in e-commerce and/or CRM at brand or agency level
  • Hands-on experience with Shopify and Klaviyo
  • Highly analytical and commercially minded, with a passion for turning data into actionable decisions
  • Strong understanding of conversion optimisation, tracking and analytics tools
  • Knowledge of GDPR and email marketing best practices
  • Strong attention to detail and excellent communication skills
  • Ability to manage multiple projects simultaneously in a fast-paced environment
  • A self-starter who can identify opportunities and act on them without a lot of oversight
Benefits
  • Hybrid working
  • 25 days holiday
  • Public holidays
  • Friday afternoons off in August
  • Health Insurance
  • Enhanced parental leave
  • Social events
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingautomated lifecycle flowssubscriber segmentationcampaign planningA/B testingconversion optimisationanalytics toolsKlaviyoShopifyKPI tracking
Soft Skills
analyticalcommercially mindedattention to detailexcellent communicationproject managementself-startercollaborationcreativityproblem-solvingtime management