Heroes

Social Media Lead

Heroes

full-time

Posted on:

Location Type: Hybrid

Location: Barcelona • Spain

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Job Level

Senior

About the role

  • Define and execute the organic social media strategy for Boba (primary) and Beco (secondary) across Instagram, TikTok and Pinterest.
  • Build and manage the monthly content calendar in close collaboration with the Creative Director.
  • Manage and supervise the day-to-day execution of social media content, ensuring brand consistency and tone of voice across all posts and stories.
  • Develop and manage the UGC and Creator Connections pipeline, identifying and briefing creators aligned with the brand.
  • Attend brand events and activations to capture content and repurpose it into evergreen social assets.
  • Monitor and report monthly on key metrics including reach, engagement and DTC link attribution.
  • Stay ahead of platform trends, algorithm changes and emerging content formats to keep the brand relevant and competitive.
  • Collaborate with the Graphic Designer to brief and align on visual assets for social.
  • Partner with the E-commerce Manager to align social content with key sales periods and promotional campaigns.

Requirements

  • 3+ years of experience in social media management, ideally within a consumer brand or DTC environment.
  • Proven track record of growing organic social channels with measurable results.
  • Deep knowledge of Instagram, TikTok and Pinterest — both strategy and execution.
  • Experience managing UGC, influencer or creator programs.
  • Strong understanding of social media analytics and reporting.
  • Excellent written communication skills with a strong eye for brand voice and tone.
  • Creative thinker with the ability to translate brand identity into compelling content.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Experience with babywearing, parenting or lifestyle brands is a bonus.
Benefits
  • Hybrid working
  • 25 days holiday
  • Public holidays
  • Friday afternoons off in August
  • Health Insurance
  • Enhanced parental leave
  • Social events
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementcontent calendar managementUGC managementinfluencer programssocial media analyticsreportingbrand consistencycontent strategyalgorithm understandingcontent creation
Soft Skills
written communicationcreative thinkingproject managementcollaborationattention to detailbrand voice understandingtime managementadaptabilitystrategic thinkingproblem-solving