Social Media Lead

Heroes

Social Media Lead at Boba overseeing organic social media strategy for Instagram, TikTok and Pinterest. Collaborating with teams to create engaging and brand-consistent content.

Posted 4/14/2026full-timeBarcelona • 🇪🇸 SpainSeniorWebsite

About the role

Key responsibilities & impact

Define and execute the organic social media strategy for Boba (primary) and Beco (secondary) across Instagram, TikTok and Pinterest.
Build and manage the monthly content calendar in close collaboration with the Creative Director.
Manage and supervise the day-to-day execution of social media content, ensuring brand consistency and tone of voice across all posts and stories.
Develop and manage the UGC and Creator Connections pipeline, identifying and briefing creators aligned with the brand.
Attend brand events and activations to capture content and repurpose it into evergreen social assets.
Monitor and report monthly on key metrics including reach, engagement and DTC link attribution.
Stay ahead of platform trends, algorithm changes and emerging content formats to keep the brand relevant and competitive.
Collaborate with the Graphic Designer to brief and align on visual assets for social.
Partner with the E-commerce Manager to align social content with key sales periods and promotional campaigns.

Requirements

What you’ll need

3+ years of experience in social media management, ideally within a consumer brand or DTC environment.
Proven track record of growing organic social channels with measurable results.
Deep knowledge of Instagram, TikTok and Pinterest — both strategy and execution.
Experience managing UGC, influencer or creator programs.
Strong understanding of social media analytics and reporting.
Excellent written communication skills with a strong eye for brand voice and tone.
Creative thinker with the ability to translate brand identity into compelling content.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Experience with babywearing, parenting or lifestyle brands is a bonus.

Benefits

Comp & perks

Hybrid working
25 days holiday
Public holidays
Friday afternoons off in August
Health Insurance
Enhanced parental leave
Social events

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media managementcontent calendar managementUGC managementinfluencer programssocial media analyticsreportingbrand consistencycontent strategyalgorithm understandingcontent creation

Soft Skills

written communicationcreative thinkingproject managementcollaborationattention to detailbrand voice understandingtime managementadaptabilitystrategic thinkingproblem-solving