Content Marketing Specialist

HERO Software

Social Media Specialist creating Social-First Content for platforms like TikTok and YouTube. Transforming real craftsmanship stories into impactful short videos through creative production and on-site visits.

Posted 7/17/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSenior💰 €36,000 - €49,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and producing engaging social-first video content across platforms, with strong storytelling abilities and proficiency in video editing. Fluent in German and English, capable of building authentic relationships and generating relatable content that resonates with audiences.

Highest-signal resume keywords

Video EditingSocial Media StorytellingContent ProductionFluent German (C1)Fluent English (B2)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Video EditingContent ProductionCamera OperationSocial Media StrategyStorytellingViral Mechanics

Soft Skills

EngagementTrust BuildingIndependenceCreativity

Industry Keywords

Social-First ContentReelsTikToksYouTube ShortsSkilled Trades

About the role

Key responsibilities & impact

You develop and produce social-first content for our channels — from the initial idea to publication.
You film Reels, TikToks and YouTube Shorts both in front of and behind the camera, delivering fast, high-quality, platform-appropriate content.
You regularly visit clients, construction sites and other practical locations to make genuine stories from the skilled trades visible.
You develop new content formats with recognisable identity and actively contribute your own ideas to the team.
You approach video content with a social-first mindset and know how to generate attention, stay relatable and perform organically.
You build a reliable network of tradespeople, creators and other relevant contacts.

Requirements

What you’ll need

You have a strong sense for social media, storytelling and viral mechanics.
You feel confident in front of and behind the camera and can engage people naturally.
You have experience in video editing and handling mobile camera equipment.
You build trust quickly with others and find stories that are authentic, relevant and worth telling.
You work hands-on, independently and with a good eye for quality, speed and platform fit.
Ideally, you have already produced content that built reach and genuinely reached people.
Fluent German (minimum C1) and English skills (minimum B2) are required.

Benefits

Comp & perks

Flexible hours and location-independent mobile work, supported by a Germany-wide public transport ticket with a €29 employer subsidy.
30 days of vacation (including 24/12 & 31/12) plus additional days off for events such as marriage, moving or birth.
One volunteering day to support a social project you care about.
Stay fit with a company bike (JobRad) and access to sports offers via Hansefit or EGYM Wellpass.
Access to the full services of our mental-health partner, Bloom.
You also benefit from an additional company health insurance policy from Allianz.
Monthly professional shoulder and neck massage at our Hanover office.
An annual training budget, currently €800, for courses, books or coaching.
Regular feedback and development meetings to support your career goals.
A clear HERO career plan to enable internal growth.
Fantastic summer and Christmas parties as well as regular team events.
Annual co-workations with the HERO team within the EU.