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Multichannel Marketplace Account Manager – Amazon, Walmart & Paid Ads
Herbal GoodnessMultichannel Marketplace Lead optimizing revenue across Amazon and Walmart channels for Herbal Goodness. Manage listings, paid ads, and performance analytics in a fast-growing wellness brand.
About the role
Key responsibilities & impact- Own revenue growth for Amazon and Walmart Marketplace channels
- Manage and optimize product listings across Amazon and Walmart
- Launch, optimize, and maintain listings for new and existing SKUs
- Resolve listing suppression, compliance issues, and catalog health challenges
- Improve product discoverability, keyword ranking, and conversion rates
- Monitor category trends, competitor activity, and marketplace opportunities
- Ensure channel compliance and platform best practices are maintained
- Manage storefront optimization, category navigation, and customer experience
- Optimize titles, bullets, backend keywords, descriptions, and enhanced content
- Improve listing health scores and marketplace quality metrics
- Coordinate creation and optimization of lifestyle images, product videos, infographics, A+ content, Amazon Brand Store, and Walmart storefront updates
- Continuously refresh listings based on performance data and algorithm changes
- Own and optimize paid media performance across: Amazon Sponsored Products, Sponsored Brands, Sponsored Display, Walmart Connect Ads, Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads
- Develop campaign strategies to drive customer acquisition, upsells and cross-sells, higher average order value, improved ROAS and efficiency
- Monitor daily ad performance and budget pacing
- Conduct A/B testing across creative, landing pages, audiences, and offers
- Build reporting dashboards and provide actionable insights
- Manage Amazon Influencer and Creator relationships
- Identify and recruit influencers aligned with the Herbal Goodness brand
- Coordinate creator content, UGC campaigns, and marketplace amplification
- Track engagement, conversions, and campaign effectiveness
- Analyze performance across all channels and identify growth opportunities
- Monitor key marketplace and advertising metrics
- Deliver weekly and monthly performance reports
- Recommend data-backed improvements to increase profitability and scale
- Collaborate with operations, inventory, customer support, and marketing teams to ensure alignment
Requirements
What you’ll need- 4–8+ years of experience managing Amazon Marketplace and/or Walmart Marketplace
- Proven success in growing marketplace revenue for consumer brands
- Strong experience with Amazon Seller Central and Walmart Seller Center
- Hands-on experience managing paid advertising campaigns across Amazon and digital channels
- Deep understanding of listing optimization, SEO, conversion optimization, and marketplace compliance
- Experience with: Amazon A+ Content, Brand Stores, Product ranking strategies, Paid acquisition funnels, Marketplace troubleshooting
- Strong analytical and reporting skills
- Comfortable working with performance dashboards and KPI ownership
- Experience in supplements, wellness, CPG, or health brands (preferred)
- Familiarity with influencer or creator marketing (preferred)
- Knowledge of Helium 10, Jungle Scout, Data Dive, Pacvue, Perpetua, or similar tools (preferred)
- Experience managing Google, Meta, YouTube, and LinkedIn paid campaigns (preferred)
- Shopify experience preferred (preferred)
Benefits
Comp & perks- Opportunity to directly influence high-growth revenue channels
- Work with an established wellness brand with national expansion goals
- High ownership and strategic visibility
- Fast-moving entrepreneurial environment
- Mission-driven company focused on wellness and social impact
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
listing optimizationSEOconversion optimizationpaid advertising campaignsA/B testingdata analysisperformance reportingcampaign strategy developmentmarketplace complianceproduct ranking strategies
Soft Skills
analytical skillscollaborationcommunicationproblem-solvingcustomer experience managementinfluencer relationship managementcreativitystrategic thinkingbudget managementperformance monitoring