Senior Product Marketing Manager

Henry Schein

Sr. Product Marketing Manager driving go-to-market strategy for Henry Schein One’s dental practice technology.

Posted 9/3/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $117,000 - $136,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing strategies, including the development of launch plans, messaging maps, and sales enablement tools. Proficient in market research, customer acquisition, and retention within the healthcare and dental industries.

Highest-signal resume keywords

Product Marketing ManagementMarket Research AnalysisSales Enablement ToolsHealthcare Industry KnowledgePragmatic Marketing Framework

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningLaunch PlansMessaging MapsMarketing Requirement DocumentsCompetitive BriefsDemand-Generation StrategiesSales Collateral DevelopmentMarket AlignmentCustomer AcquisitionCustomer Retention

Soft Skills

Excellent Communication SkillsInfluencing SkillsMentoring AbilitiesConflict Resolution SkillsNegotiating Skills

Tools & Technologies

Product Marketing ToolsPresentation SoftwareMarket Research ToolsSales Training MaterialsWebinar Platforms

Industry Keywords

Healthcare IndustryDental IndustryProduct MarketingCustomer RelationsMarket Research

About the role

Key responsibilities & impact

Drive product marketing strategies aligning sales and marketing teams with overall product goals and objectives.
Collaborate with product managers and cross-functional teams on new releases and marketing activity preparedness.
Produce marketing requirement documents, positioning documents, launch plans and competitive briefs.
Act as an expert on buyers, buying processes and buying criteria, transferring that knowledge to marketing and sales teams.
Provide sales enablement tools to improve effectiveness and match customers with appropriate solutions.
Develop product positioning based on customer needs, product differentiators and competitive landscape.
Develop launch plans and messaging maps defining product marketing strategy and value propositions for buyer personas.
Develop release plans for market alignment and successful product and service introductions.
Develop demand-generation strategies with the program marketing team.
Create and maintain product/market requirement documents, white papers, messaging maps, launch plans and other marketing materials.
Deliver sales collateral, presentations, data sheets, white papers, website content, webinars, seminars and customer success stories.
Leverage customer benefits and feedback for case studies, sales training, referrals and collateral.
Collaborate with marketing, product management, sales, education and training organizations on go-to-market plans.
Lead interactive marketing activities, written content and online activity as a thought leader.
Assist with marketing performance metrics and campaign goals.
Provide sales materials for channel events, tradeshows and user conferences.
Travel up to 10% as needed.

Requirements

What you’ll need

Typically 8 or more years of increasing responsibility and complexity in terms of any applicable professional experience.
Typically a Bachelor's Degree or global equivalent in related discipline.
Foundation in technology (software) and experience in the healthcare and/or dental industry.
Knowledge and skills in 11 of the 15 categories in the Pragmatic Marketing Framework aligned with product marketing management.
Ability to mentor and teach product managers in 9 of the 15 categories aligned with product marketing management, including Customer Acquisition and Customer Retention.
Working knowledge of product marketing tools, including launch plans, messaging maps, positioning documents, MRDs and competitive briefs.
Ability to deliver presentations in small and large group settings.
Ability to influence and motivate individuals and teams that are not in subordinate roles.
Ability to initiate, perform and analyze market research projects.
Excellent understanding of industry practices.
Strong proficiency with tools, systems, and procedures.
Excellent planning/organizational skills and techniques.
Excellent independent decision making, analysis and problem solving skills.
Outstanding verbal and written communication skills.
Excellent presentation and public speaking skills.
Excellent interpersonal skills.
Excellent conflict resolution skills and ability to deliver difficult messages.
Ability to build partnerships at all levels within the company.
Good negotiating skills.
Ability to resolve complex issues effectively.
Project management, consultative skills and ability to manage a budget.
Specialist in multiple technical and/or business skills.
Ability to cultivate and develop lasting internal and external customer relations.

Benefits

Comp & perks

Health coverage
Retirement savings with company match
Paid time off (PTO)
Paid parental leave
Wellbeing resources
Education support
Medical, Dental and Vision Coverage
401K Plan with Company Match
Short Term Disability
Work Life Assistance Program
Health Savings and Flexible Spending Accounts
Education Benefits
Worldwide Scholarship Program
Volunteer Opportunities
Competitive compensation