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Henry Schein

Director, KOLS & Events

Henry Schein

Leading Henry Schein Dental’s national events, trade shows, and KOL programs. Driving event marketing, budgets, analytics, partnerships, and team performance.

Posted 8/21/2026full-timeRemote • 🇺🇸 United StatesLead💰 $144,235 - $206,436 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in leading large-scale trade shows and corporate events, with a strong focus on developing integrated event marketing strategies and managing Key Opinion Leaders. Proven ability to analyze marketing KPIs, lead generation, and ROI while effectively managing vendor relationships and event budgets.

Highest-signal resume keywords
Event Marketing Strategy DevelopmentKey Opinion Leader ManagementContract NegotiationProject ManagementLeadership and Team Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Event PlanningBudget ManagementROI MeasurementCampaign AnalyticsLead GenerationVendor Relationship ManagementData GovernanceOperational EfficiencySales Attribution ModelsEvent Metrics Tracking
Soft Skills
LeadershipCommunicationNegotiationProblem-SolvingStrategic Planning
Industry Keywords
Trade ShowsConventionsCorporate EventsHealthcareDental IndustrySales OrganizationsContinuing EducationMarketing KPIsPublic SpeakingCross-Functional Teams

About the role

Key responsibilities & impact
  • Develop and execute the annual strategic plan for Henry Schein Dental events, trade shows, conventions, and regional programs
  • Evaluate and rationalize the annual events calendar according to company priorities, sales goals, and market opportunities
  • Develop new event concepts, educational programs, and customer engagement experiences
  • Establish partnerships with associations, industry organizations, and supplier partners
  • Lead collaboration with sales, marketing, education, finance, and business leadership teams
  • Oversee planning, logistics, and execution of national, regional, and supplier partner events
  • Manage pre-event, onsite, and post-event marketing campaigns
  • Oversee booth experiences, digital signage, presentations, lead generation, attendee engagement, and event activities
  • Ensure consistent brand representation and corporate brand-standard adherence
  • Direct attendee communications across email, social media, texting campaigns, websites, landing pages, and promotional materials
  • Oversee continuing education event strategy, registration, and educational programming support
  • Support regional event teams with templates, tools, and scalable resources
  • Lead and manage Henry Schein Dental’s Key Opinion Leader program
  • Build relationships with KOLs, clinical champions, speakers, and industry influencers
  • Oversee KOL recruitment, contracting, utilization, and review processes
  • Develop speaker relationships supporting business and educational objectives
  • Develop and manage event budgets, forecasts, and financial reporting
  • Track and communicate event metrics, ROI, lead-generation effectiveness, and marketing KPIs
  • Develop sales attribution models, tracking parameters, and reporting processes
  • Improve processes, operational efficiency, and data governance
  • Negotiate contracts with venues, vendors, agencies, suppliers, and external partners
  • Manage vendor relationships and consolidate supplier partnerships
  • Develop contingency plans and address operational risks
  • Lead, coach, mentor, and develop the events and marketing team
  • Support sales-team training on onsite event processes, lead generation, and event tools
  • Lead and develop virtual and cross-functional teams across multiple business units

Requirements

What you’ll need
  • Extensive experience leading large-scale trade shows, conventions, and corporate events
  • Experience developing and executing integrated event marketing strategies
  • Strong understanding of marketing KPIs, lead generation, ROI measurement, and campaign analytics
  • Experience managing Key Opinion Leaders (KOLs), speaker programs, or clinical partnerships within healthcare, dental, or related industries
  • Proven experience negotiating contracts and managing external vendor relationships
  • Experience working in a direct selling environment and supporting national sales organizations
  • Strong project management and organizational skills with ability to manage multiple priorities simultaneously
  • Typically 12 or more years of increasing responsibility and complexity in terms of applicable professional experience
  • 5 or more years of management experience
  • Outstanding management, leadership, verbal and written communication, presentation, public speaking, decision-making, analysis, problem-solving, planning, organizational, negotiation, relationship management, strategic planning, and technical/business skills
  • Ability to understand and act on financial information and external trends
  • Ability to lead and develop virtual teams

Benefits

Comp & perks
  • Bonus subject to achievement of the plan
  • Medical, Dental and Vision Coverage
  • 401K Plan with Company Match
  • PTO or sick leave if applicable
  • Paid Parental Leave
  • Income Protection
  • Work Life Assistance Program
  • Flexible Spending Accounts
  • Educational Benefits
  • Worldwide Scholarship Program
  • Volunteer Opportunities