Brand Manager

Henry Schein

Brand Manager responsible for managing brand strategy and product portfolios at a healthcare provider. Developing corporate brands and ensuring market share targets are met, collaborating with cross-functional teams.

Posted 5/10/2026full-timeRemote • New York • 🇺🇸 United StatesSeniorLead💰 $116,226 - $159,811 per yearWebsite

About the role

Key responsibilities & impact

This position is responsible for managing the brand and marketing strategy and ongoing management of the portfolio of product brands.
Scope includes responsibility for developing the global corporate brands, including brand development, brand statements, brand positioning, new brands and potential brand acquisitions.
Position supports the broader business unit to realize stated market share targets and annual sales and gross profit budgets on a country-by-country basis by working in close coordination with the Henry Schein Brand Product Management, Product Content and Commercial Teams.
This role is also responsible for sub-brand strategy, packaging standards/guidelines, and defining competitive benchmark brands to provide guidance on pricing and promotion activities.
Define detailed positioning of any existing or new brand to ensure clear understanding of brand value proposition, positioning relative to benchmark competitive brands, packaging and design elements.
Collaborate with business unit leadership to own and defend these brands to ensure a consistent global brand with a clear value proposition to both customers and internal sales/marketing/merchandising team members.
Develop product positioning and support product launch strategy based on forecast metrics.
Define and develop annual marketing strategy that supports business goals.
Manage and track annual marketing budget.
Define and manage the in-market portfolio strategy — including discontinuation of low-performing SKUs, identification of gaps/opportunities.

Requirements

What you’ll need

Typically 8 or more years of increasing responsibility and complexity in terms of any applicable professional experience.
Knowledge of the healthcare or dental market preferred
Advanced brand management skills with demonstrated ability to create, launch and manage successful global product brands
Understand, interpret and act on financial information and data that contributes to business results and profitability
Strong research skills with ability to develop, implement and interrupt voice of customer research on brand and product insights
Content development, business process planning and marketplace assessment
Requires creativity, conceptualizing, project management and collaboration skills in a matrix environment
Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility
Excellent planning and organizational skills and techniques
Ability to lead virtual teams

Benefits

Comp & perks

Medical, Dental and Vision Coverage
401K Plan with Company Match
PTO
Paid Parental Leave
Income Protection
Work Life Assistance Program
Flexible Spending Accounts
Educational Benefits
Worldwide Scholarship Program
Volunteer Opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand managementproduct positioningmarket strategyfinancial analysiscontent developmentproject managementmarketplace assessmentvoice of customer researchbudget managementproduct launch strategy

Soft Skills

creativitycollaborationorganizational skillsplanning skillsleadershipresearch skillscommunication skillsproject planningstrategic thinkingproblem-solving