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Manager, Strategic & Brand Marketing
Henry Schein. Responsible for supporting and leading downstream marketing and branding initiatives for Brasseler Medical.
About the role
Key responsibilities & impact- Responsible for supporting and leading downstream marketing and branding initiatives for Brasseler Medical.
- Lead and/or support evaluation of strategic and financial attractiveness of growth opportunities.
- Lead market assessment and business case development.
- Ensure team alignment on strategic rationale, commercial strategy and financial returns on investment.
- Leading the digital marketing, creative services, and strategic brand management.
- Accountable for modernizing the businesses digital marketing and strategic brand management capabilities.
- Develop global marketing and promotional plans designed to ensure successful response from key customers.
- Analyze brand positioning, shape and communicate our vision and mission.
- Measure and report performance of all marketing campaigns, assess ROI and KPIs.
- Monitor market trends and research consumer markets.
- Conduct market research to analyze competitive activity and identify key strategic segments.
Requirements
What you’ll need- Previous people management experience
- Experience developing and successfully executing marketing plans
- Heavy Upstream and downstream medical device marketing experience
- Experience in strategic product development planning
- Experience developing brand strategy and tactics to grow volume and market share
- Demonstrated success in developing relationships with colleagues, customers and industry KOLs
- Bachelor’s Degree in Marketing, or related field required; Master’s degree/MBA in same field preferred
- Strong knowledge of the global healthcare market
- Ability to quickly develop relationships and rapport with individuals at all levels and from all cultures.
- Ability to clearly communicate marketing strategy and tactical plans to applicable field teams
- Strong organizational skills.
- Ability to prioritize tasks in a fast-moving environment.
- Ability to manage multiple products / projects
- Skills in financial analysis, and forecasting.
- Excellent interpersonal, selling, communication and presentation skills.
- Independence, energy, and positive attitude
- Ability to adapt and change within dynamic corporate and business environment
Benefits
Comp & perks- Medical, Dental and Vision Coverage
- 401K Plan with Company Match
- Generous Time Off
- Paid Parental Leave
- Income Protection
- Work Life Assistance Program
- Flexible Spending Accounts
- Educational Benefits
- Worldwide Scholarship Program
- Volunteer Opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing plansbrand strategyfinancial analysisforecastingdigital marketingmarket researchbusiness case developmentperformance measurementROI assessmentKPI assessment
Soft Skills
people managementrelationship buildingcommunicationorganizational skillstask prioritizationproject managementinterpersonal skillsselling skillspresentation skillsadaptability
Certifications
Bachelor’s Degree in MarketingMaster’s degree/MBA in Marketing