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H
Loyalty & CRM Manager
Hempel A/SLoyalty & CRM Manager shaping customer engagement strategies at Crown Paints. Driving retention and lifetime value through data-led engagement and cross-functional collaboration.
About the role
Key responsibilities & impact- Defining and delivering the loyalty and CRM strategy aligned to our commercial priorities
- Building the foundations for a more data-led, insight-driven approach to customer engagement
- Developing and launching initiatives that drive retention, frequency and lifetime value
- Working cross-functionally to embed CRM and loyalty into the wider customer and brand experience
- Evolving tools, processes and capabilities over time to unlock greater personalisation and automation
Requirements
What you’ll need- Experience in CRM, loyalty or customer engagement roles, ideally in a commercially driven environment
- A hands-on mindset — comfortable building, testing and improving as you go
- Strong understanding of how CRM and loyalty can drive measurable business impact
- Ability to work cross-functionally and bring others on the journey
- A balance of strategic thinking and practical delivery
Benefits
Comp & perks- Health insurance
- Flexible work arrangements
- Professional development opportunities
ATS Keywords
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Soft Skills
hands-on mindsetstrategic thinkingpractical deliverycross-functional collaborationcustomer engagement