HemonX

Marketing

• Create, maintain and grow large scale Facebook Media Buys across multiple accounts
• Work with Chief of Strategy & Sr. Media Buyers to build and scale traffic
• Conduct audits of current brand’s accounts to identify optimization areas
• Analyze media buys and associated metrics on a daily basis for profitability
• Proactively optimize campaigns and adjust advertisements to meet CPA goals
• Create and optimize SOPs for the department as bandwidth and scale allows

Media Buyer

• Execute and manage Google Search, Shopping, Display & Youtube advertising campaigns
• Analyze data, optimize campaign performance and determine the key success factors for account success
• Conduct keyword research and gather data and information on consumers, competitors, and market conditions
• Generate weekly reports and be able to explain each marketing decision and campaign results
• Guide marketing projects from beginning to end, maintaining a timeline, receiving updates from the team, and reporting information to the client.
• Work with the team to understand the client’s strategic marketing strategy and map out the tasks needed to implement that strategy, ensuring that timelines are met and that clients are updated.
• Collaborate with Media Buyers, Copywriters, and the Creative Team to understand all the working parts of the partner project.
• Brainstorming with the team when needed.
• Manage and facilitate partner communication via Slack, weekly reports, and Zoom meetings.
• Develop and maintain strong working relationships with partners, acting not only as a liaison but an advocate for their goals.
• Participate in daily Zoom Strategy Meetings with the Media Buying team