VP, Marketing
Help Scout
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $230,000 - $250,000 per year
Job Level
About the role
- accountable to marketing’s revenue number and KPIs
- support the full customer journey, from first touch through expansion
- use data to guide decisions and adjust strategy
- establish clear planning, prioritization, and execution rhythms for teams
- collaborate with Product, Sales, and RevOps to shape and execute go-to-market strategy
- own marketing systems and emerging AI tools for efficiency and scale
Requirements
- marketing leader with deep experience in B2B SaaS focused on SMB
- accountable to outcomes, not just activity
- likely served as a marketing leader or Head of Growth at a B2B SaaS company in the $30M to $150M ARR range
- experienced with pricing changes, growth plateaus
- ability to communicate clearly and empathetically in a remote setting
- comfortable with performance goals and long-term vision
Benefits
- health benefits for US and Canadian employees
- equity for all team members
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaSdata analysisgo-to-market strategymarketing systemsAI toolspricing strategyKPI managementcustomer journey mappingperformance metricsrevenue growth
Soft skills
accountabilitycommunicationcollaborationplanningprioritizationexecutionempathystrategic thinkingleadershipadaptability