Mid-level Growth Analyst

helloo

Growth Analyst managing digital media campaigns in various environments at helloo. Planning, executing, and optimizing paid media strategies for effective customer engagement.

Posted 5/25/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Plan, operate, and optimize paid media campaigns directly on platforms (Google Ads, Meta Ads), ensuring efficient acquisition and conversion.
Develop and monitor acquisition strategies, exploring new channels and growth opportunities to expand results.
Manage CRM campaigns using RD Station Marketing, building automated nurture, activation, conversion, and retention flows.
Operate and evolve the WhatsApp communication strategy, adhering to governance rules, opt-in requirements, and customer relationship best practices.
Create and execute campaigns aligned with the different funnel stages (acquisition, activation, conversion, and retention), ensuring consistency and efficiency across the customer journey.
Extract, consolidate, and analyze performance data, track KPIs, and generate insights for continuous optimization.
Design and run A/B tests and continuous optimizations of campaigns, journeys, and communications to maximize conversion.
Collaborate with product, marketing, and technology teams to ensure continuous improvement of channels and the customer journey.
Identify opportunities to increase recurrence and retention, proposing actions based on behavior and data.
Research references, trends, and growth benchmarks to continuously evolve the strategy.

Requirements

What you’ll need

Bachelor's degree or higher.
Proficiency in paid media platforms (Google Ads, Meta Ads).
Experience with RD Station Marketing (CRM and automations).
Knowledge of Google Tag Manager and GA4 for KPI tracking and tracking implementation.
Ability to create and manage parameterized/UTM links for campaigns and landing pages.
Knowledge of sales funnel strategies and customer journey mapping.
Experience with activation channels via WhatsApp and governance best practices.
Strong analytical skills for data interpretation and insight generation.
Experience with A/B testing and conversion optimization.

Benefits

Comp & perks

SulAmérica health insurance plan.
Meal/food allowance (Refeição/Alimentação).
Free parking at Shopping VillaLobos or transportation allowance (subject to standard payroll deduction).
Childcare assistance.
Birthday day off.
Access to internal training platform (Saber Online).
Annual bonus.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media campaignsGoogle AdsMeta AdsRD Station MarketingGoogle Tag ManagerGA4A/B testingconversion optimizationcustomer journey mappingKPI tracking

Soft Skills

analytical skillscollaborationcommunicationstrategic thinkingproblem-solvingcreativityadaptabilityattention to detaildata interpretationinsight generation

Certifications

Bachelor's degree