helloo

Product Analyst

helloo

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Be responsible for developing, managing and evolving OOH media products, connecting market insights, technology and client/advertiser needs.
  • Work from the conception of new products through their maintenance and continuous improvement, ensuring competitiveness, innovation and relevance in the company portfolio.
  • Gather market and consumer behavior insights to support product decisions;
  • Analyze national and international trends in OOH and DOOH, identifying opportunities for innovation;
  • Structure new media products from concept to launch, considering technical, financial and commercial feasibility;
  • Support the commercial team in product training and sales messaging;
  • Monitor the lifecycle of existing products, ensuring ongoing maintenance, updates and evolution;
  • Track performance (sales KPIs, occupancy, client return) and propose continuous improvements;
  • Map and implement market tools and analytical methodologies to support product management;
  • Collaborate with technology, operations and marketing teams to ensure project execution.

Requirements

  • Bachelor's degree in Business Administration, Engineering, Marketing, Advertising or related fields;
  • Previous experience in product development or product management, preferably in media, communications or technology;
  • Knowledge of the OOH/DOOH market and its performance metrics;
  • Strong data analysis skills, benchmarking and building business cases;
  • Proficiency in market analysis and BI tools such as Geofusion, Kantar IBOPE Monitor, TGI and Power BI;
  • Ability to prepare strategic and analytical presentations (PowerPoint / Keynote / Google Slides).
Benefits
  • Medical Insurance - SulAmérica plan (Basic 10) covering dependents (spouse and children), single (private) accommodation, on a co-payment model (20% of the cost of consultations, exams and procedures). The monthly premium is fully paid by helloo. Applicable co-pay deductions will be made via payroll, limited to BRL 200.00 per month per family group.
  • Meal/Food voucher
  • Free parking at Villa Lobos shopping mall or transportation allowance (with a deduction for the amount used, limited to 6% of salary)
  • Wellhub benefits through the SulAmérica partnership
  • Childcare assistance
  • Birthday day off
  • Internal training platform (Saber Online)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product developmentproduct managementdata analysismarket analysisbusiness case buildingperformance trackingstrategic presentations
Soft Skills
collaborationcommunicationinnovationproblem-solving