Account Based Marketing Manager

HelloKindred

ABM Manager focusing on targeted marketing initiatives for enterprise accounts at HelloKindred. Involves leadership in strategic account marketing and collaboration across marketing teams.

Posted 5/15/2026contractRemote • 🇳🇱 NetherlandsMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead the planning and execution of strategic 1:1 and 1 ABM programs aligned to regional and country business priorities.
Partner closely with the ABM Director, Netherlands, sales leadership, and account teams to identify and prioritise strategic accounts and target opportunities.
Develop highly personalised and insight-led marketing campaigns tailored to key stakeholders and enterprise accounts.
Collaborate with campaign, content, digital, and creative teams to deliver integrated ABM initiatives across multiple channels.
Leverage client insights, engagement data, intent data, and behavioural analytics to optimise account engagement and campaign performance.
Create and adapt account-specific content, messaging, and marketing assets that align with client pain points and business objectives.
Drive account engagement, relationship-building, and marketing-influenced pipeline growth through targeted ABM initiatives.
Measure and report on ABM program performance, engagement metrics, pipeline contribution, and ROI.
Continuously optimise ABM strategies and tactics based on campaign performance and stakeholder feedback.
Support wider regional marketing initiatives, campaigns, and strategic marketing activities where required.
Assist with integrated marketing campaigns, thought leadership initiatives, webinars, events, and digital marketing activities.
Work collaboratively with internal marketing teams to ensure consistency in messaging, branding, and campaign execution.
Contribute to broader demand-generation and client engagement initiatives across the Netherlands region.

Requirements

What you’ll need

Minimum of 5 years’ experience in B2B marketing, Account Based Marketing (ABM), digital marketing, demand generation, or integrated marketing within technology, professional services, or enterprise environments.
Proven experience managing and executing successful ABM programs for enterprise or strategic accounts.
Strong understanding of personalised marketing strategies, client engagement, buyer journeys, and account targeting methodologies.
Experience working closely with sales and account teams within complex matrix organisations.
Strong knowledge of multi-channel marketing, digital marketing, content marketing, and campaign performance measurement.
Understanding of engagement data, behavioural analytics, and data-driven optimisation techniques.
Experience collaborating with external agencies, creative teams, and marketing centres of excellence.
ABM certifications or industry training would be advantageous.
Strong commercial acumen and understanding of enterprise business environments.
Excellent stakeholder engagement, communication, and relationship-building skills.
Strong project and program management capabilities with the ability to manage multiple initiatives simultaneously.
Self-motivated, proactive, detail-oriented, and results-driven.
Comfortable operating in fast-paced, evolving, and collaborative environments.
Exposure to international or cross-cultural teams and markets would be beneficial.

Benefits

Comp & perks

remote work options
inclusive hiring practices

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Account Based Marketing (ABM)digital marketingdemand generationcampaign performance measurementpersonalised marketing strategiesclient engagementbuyer journeysmulti-channel marketingbehavioural analyticsdata-driven optimisation techniques

Soft Skills

stakeholder engagementcommunicationrelationship-buildingproject managementprogram managementself-motivatedproactivedetail-orientedresults-drivencollaborative

Certifications

ABM certificationsindustry training