Marketing Operations Manager
HelloKindred
contract
Posted on:
Location Type: Remote
Location: Remote • 🇿🇦 South Africa
Visit company websiteSalary
💰 ZAR 35,000 - ZAR 50,000 per month
Job Level
Mid-LevelSenior
About the role
- Manage and optimize all elements of HubSpot serving the requirements of the various Marketing members
- Design, build, and refine automated campaigns and workflows, ensuring timely and tailored customer engagement
- Administer integrations between HubSpot and other MarTech tools, enabling seamless data exchange and accurate campaign attribution
- Maintain marketing database hygiene, including deduplication, segmentation, and regular updates for reliable analytics
- Develop and implement lead scoring models for effective prioritization and handoff to sales
- Track and analyze funnel performance, identifying bottlenecks and opportunities for operational improvements
- Create dashboards and reports for the different management levels of the business providing actionable insights on key KPIs: CAC, conversion rates, lead volume, and campaign ROI
- Stay updated on best practices and new HubSpot features, training team members and fostering adoption
- Ensure all CRM and marketing automation processes comply with data privacy laws (GDPR, CCPA) and company standards
- Collaborate cross-functionally with sales, content, and leadership to align operations with business objectives
- Develop and maintain SOPs and documentation related to marketing operations and HubSpot utilization
Requirements
- Hands-on experience with marketing automation systems (HubSpot prefered)
- Analytical mindset with strong ability to extract insights from data and optimize based on findings
- Technical proficiency in CRM management, automation setup, workflow design, and database hygiene
- Excellent communication skills for translating technical concepts to non-technical audiences and cross-departmental collaboration
- Experience with data privacy compliance within marketing systems
- Familiarity with campaign attribution, lead management, and relevant KPIs for B2B organizations
- Ability to manage projects, develop scalable processes, and execute multiple initiatives independently
- HubSpot certifications and continuous learning (HubSpot Academy)
Benefits
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing automationCRM managementworkflow designdatabase hygienelead scoring modelsdata analysiscampaign attributionKPI trackingreport creationSOP development
Soft skills
analytical mindsetcommunication skillscross-departmental collaborationproject managementindependent execution
Certifications
HubSpot certifications